mahindra custermor awaerness & advertising effect by pankaj desai

8/8/2019 mahindra custermor awaerness & advertising effect by pankaj desai

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AAProject report onProject report onCustomer Awareness &Customer Awareness &

AdvertisementAdvertisement

effect of BOLEROeffect of BOLERO(M&M) at president(M&M) at president

automobileautomobile:u b m i tt e d B y :u b m i t t e d B y :u i d e d B y :u i d e d B y.a n k a j L D e s a i.a n k a j L D es ai .r o f B ha r g a v Tr i v e d ir o f B h a r g a v T r i ve d i. . . . .Y B B A. . . .Y B B A. : ( )o l l No 0 5 M a r k e t i ng. : ( )o l l N o 0 5 M a rk et i n g&M BA BA CO M M E RC E C OL LE G E &M BA BA CO M M E RC E C OL LE G EAN IB A I NS T IT UTE O F BU S IN E SS M A N AG E ME N TAN IB A I NS T IT UTE O F BU S IN E SS M A N AG E ME N T( , )AB A RG A M Ma r ch 20 10( , )AB A RG A M Ma r ch 20 10


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ec ve o eResearch StudyResearch Study

The study has been under taken to analyze thecustomer Awareness & advertisement effectivenesstowards all variant of Mahindra BOLERO in surat with aspecial reference to the M&M motors, the otherobjectives are:

To gather information about customer awareness &

advertisement effect toward Bolero in thegeographic region of Surat

To know that how many customer see the boleroadvertisement & what they think about boleroadvertisement either its effective or not

To know that if people purchase bolero than whichreason is affected them i.e. bolero is comfortable,

easy mode of transportation or basic need

To provide suggestions, in improving the customerawareness & advertisement effectiveness so thecompany can increase sales and profitability

To know that in advertising of bolero which median isprefer by responded either its television or newspaper


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Focal Point of ResearchFocal Point of ResearchStudyStudy

n t r od u c t i o n o f C o n su m e r A w a r e n e s s onsumer awareness is making the consumer aware of/ .is her rights .onsumer awareness it a marketing term It means that,onsumers note or are aware of products or services its( ,haracteristics and the other marketing P's place to buy, ) .rice and promotion ,sually commercials and ads increase consumer awareness" " (s well as word of mouth a comment from someone you know) .bout a product or service

The 8 Consumer Rights Right to Safety

Right to Information

Right to Choice

Right to be Heard

The Right to Redress

The right to consumer education

The Right to Basic Needs and

The right to a healthy and sustained environment.

Right to Basic Needs


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ADVERTISING EFFECTIVENESS

ADVERTISING

The word Advertising has its origin from a Latinword Adventure which means to turn to. The dictionary

meaning of the word is to announce publicity or to givepublic concerned to a specific thing which has beenannounced by the advertiser publicity in order to inform andinfluence them with the ideas which the advertisementcarries. In business world the terms in mainly used withreference to selling the product of the concern.

(1) Electronic Media

Radio

Television(2) Print Media

Newspaper

Magazines

(3) Outdoor and transit media

Outdoor Advertising

Transport Advertising


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Profile of the CompanyProfile of the Company

Name Mahindra & Mahindra

Type Automotive Division of Mahindra & Mahindra Ltd.

Founded 1945 (Mahindra & Mohammed)1948 (Mahindra & Mahindra )

Headquarters Kandivli (Mumbai)

Industry Automobile

Products Cars, trucks, two wheelers and tractors

Certified ISO9002


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Outcomes of Research studyOutcomes of Research study

Based on the data gathered by administratingschedules to customers the following observations aremade.

The first word about bolero comes out fromrespondents mostly family car

The 88% People known that bolero is Brand of Mahindra&mahindra

The 30% Respondents are wanted to purchase a car dueto comfort.

The Respondents are Choose mostly Scorpio

Most of Respondents are Choose bolero Cars due tocomfortable and easy mode of transportation

If we took the awareness level of people toward Bolero,it becomes good.

Out of 100 responded 93% responded are aware aboutbolero car which describe high awareness aboutbolero

Most of responded think that Mahindra bolero is peoplecar

C l i f hC l i f R h


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Conclusion of ResearchConclusion of Researchstudystudy

Now a days in surat city people are buy abolero car because of the purpose ofbusiness. Because most of respondedchoose a car because of transportation of

goods & passenger. The demand for mid-size car in automobile industry increasedcontinuously so company shouldconcentrate on that segment.

After the completing my research oncustomer awareness& advertisingeffectiveness, it concluded that customerawareness is the one major tool of themarketing customer awareness isnecessary for building strong brandawareness and credibility among itscustomers & customer aware about bolerobecause of the advertisement

It is good for bolero that majorities ofpeople are aware about its brand so

company should cover this benefit.Mahindra Bolero has a very good market


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SuggestionsSuggestions

The company should increase the marketshare by launching new passenger orgoods cars which will increase the

profitability. The company should create strong customer

awareness by advertisement

The company should introduced variouspromotion schemes for brand building

The company should advertise more forcustomer awareness.

The car should be extra ordinary rather thangeneral.

The car price should be economical.

customer awareness should be improvingincom etence with Tata force & To ota

D t A l i &D t A &


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Data Analysis &Data Ana ys s &InterpretationInterpretation

Do you aware about bolero?

wareness ofBolero

o ofrespondes 93No 7Total 100

Interpretation:The above chart mentions that most of customer aware about the bolerocar. In that 93% customer aware & 7% have not aware about of bolero


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What is the first word that comes to your mind when you hear aboutbolero

Type Of Car No ofrespondFamily Car 40

Passenger Car 39

Goods Car 21

Other 0

Interpretation:The above chart mentions that most of customerprefers that bolero is family car. In that out of 100respondent 40% respondent have said that bolero isfamily car.


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Did you like bolero advertisement?

Like advertisementNo ofrespondYes 82

No 4

Can't Say 14

Total 100

Interpretation:The above chart mentions that most of people like bolero advertisement. Here out of 100respondent 82% respondent have shown the advertisement


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market Share no. of responded

Yes 58

No 29

Can't say 13

Total 100

Do you think that Mahindra bolero is available in all market?

Interpretation:The above chart mentions that 58% of respondand think that Mahindra is available in all market.While 29% of responded think that Mahindra is not available in all market & 13% responded haveno idea about that


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Limitation of studyLimitation of study

The scope of study is limited to the respondents are selected from inand around Surat Gujarat

The project is carried out for the period of 6 week only.

Measurement of customer awareness & advertisement effectivenessis complex subjects, which uses non-objectives method, which is notreliable.

The sample unit was also 100 respondents.

However, Mahindra and Mahindra Automobile showrooms are

located in other places i.e. locally and even in the neighboringstates. Only opinion of respondents of surat city was consider forfinding out the opinions of respondents.


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Thank YouThank You

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mahindra custermor awaerness & advertising effect by pankaj desai