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The Art of PullAchieve Career Success with TwitterDecember 8th, 6:00PM Brought to you by:Tracy Brisson, Founder & CEO of The Opportunities ProjectKeith Petri, Founder & CEO of eBranding MeThe Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar will focus on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings.The third and final seminar, Achieve Career Success with Twitter, will focus on how to make the most of the micro-blogging service in relation to your job search. Topics discussed will include:· how to create a successful Twitter bio· how to use functions such as Reply, Direct Message, Re-Tweet, Hashtag to connect with the right people· how to properly manage lists to stay organized· how to participate in Twitter Chats to extend your network
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The Art of Pull
Achieve Career Success with TwitterBrought to you by,
Tracy Brisson | Founder & CEO of The Opportunities ProjectKeith Petri | Founder & CEO of eBranding Me
HOW TO CREATE A SUCCESSFUL TWITTER BIO
***Tweet***
• 140-Character Micro-Blogging Service– Social Bookmarking
• Public vs. Private• @Username (Length and Professionalism)
WHY USE IT?No one cares what I had for lunch!
Create a Compelling Bio
In 160 characters…- Who are you?- Why do people want to talk to you (benefits)?
The rest of your profile…Picture- Is it consistent with other online channels?Web Presence- link to LinkedIn profile? Blog?Design- customize using Twitbacks
Example of a Twitback
• More pictures• More links• More about you
HOW TO USE SPECIFIC FUNCTIONS
What to Tweet
Promote• Original content- blogs, events, etc. – AddThis, ShareThis plug-ins
Share• Relevant articles- blogs, mainstream news media– Tweet from the source or use http://bit.ly
Engage• Retweet and reply to others’ content
RT: Retweet
Messages: Replies and DMs
@Username
DM: Direct Message
Public
Private
Hashtags
HOW TO PROPERLY MANAGE LISTS AND STAY ORGANIZED
Using Twitter Lists
• Add people to lists by topic– People are notified when you’re added
• Follow people on lists– Easy way to find relevant users– Unclutter your Twitter feed
• Manage all lists from main Twitter page• Consider using Paper.Li
Example of a Paper.li
HOW TO PARTICIPATE IN TWITTER CHATS – EXPAND YOUR NETWORK
What are Twitter Chats?
• Online conversations focused on a particular industry or topic:
• SMCEDU• GenYChat• HireFriday• NYCJobSearch
• Great networking tool– Follow-up with chat community on and offline
Footnote: Google Document of Twitter Chats Schedule
TweetChat
Footnote: Use TweetChat to stay organized at your next Twitter Chat!
QUESTIONS?
