The Art of Pull

Achieve Career Success with TwitterBrought to you by,

Tracy Brisson | Founder & CEO of The Opportunities ProjectKeith Petri | Founder & CEO of eBranding Me

HOW TO CREATE A SUCCESSFUL TWITTER BIO

***Tweet***

• 140-Character Micro-Blogging Service– Social Bookmarking

• Public vs. Private• @Username (Length and Professionalism)

WHY USE IT?No one cares what I had for lunch!

Create a Compelling Bio

In 160 characters…- Who are you?- Why do people want to talk to you (benefits)?

The rest of your profile…Picture- Is it consistent with other online channels?Web Presence- link to LinkedIn profile? Blog?Design- customize using Twitbacks

Example of a Twitback

• More pictures• More links• More about you

HOW TO USE SPECIFIC FUNCTIONS

What to Tweet

Promote• Original content- blogs, events, etc. – AddThis, ShareThis plug-ins

Share• Relevant articles- blogs, mainstream news media– Tweet from the source or use http://bit.ly

Engage• Retweet and reply to others’ content

RT: Retweet

Messages: Replies and DMs

@Username

DM: Direct Message

Public

Private

Hashtags

HOW TO PROPERLY MANAGE LISTS AND STAY ORGANIZED

Using Twitter Lists

• Add people to lists by topic– People are notified when you’re added

• Follow people on lists– Easy way to find relevant users– Unclutter your Twitter feed

• Manage all lists from main Twitter page• Consider using Paper.Li

Example of a Paper.li

HOW TO PARTICIPATE IN TWITTER CHATS – EXPAND YOUR NETWORK

What are Twitter Chats?

• Online conversations focused on a particular industry or topic:

• SMCEDU• GenYChat• HireFriday• NYCJobSearch

• Great networking tool– Follow-up with chat community on and offline

Footnote: Google Document of Twitter Chats Schedule

TweetChat

Footnote: Use TweetChat to stay organized at your next Twitter Chat!

QUESTIONS?