- 1. The ABCs of Philanthropy :Overview of Healthcare
Philanthropy Presented byGeorge F Maynard, III, FAHP Office of
Philanthropy and Partnership
2. Who Gives the Gifts? 2006 CONTRIBUTIONS: $295.02 BILLIONBY
SOURCE OF CONTRIBUTION Individuals $222.8975.6% Corporations $12.72
4.3% Foundations $36.5012.4% Bequests $22.91 7.8% Source: Giving
USA FoundationAAFRC Trust for Philanthropy/ Giving USA2007 3. Where
do Gifts Go? 2006 CONTRIBUTIONS: $295.02 BILLION BY TYPE OF
RECIPIENT ORGANIZATION Source: Giving USA FoundationAAFRC Trust for
Philanthropy/ Giving USA2007 4. Identifying Community Need
- Role of philanthropy officer today is to marrycommunity
needwithcompetencies of GHSandphilanthropic partners .
Not a Fund-Raiser but a Connector Philanthropist GHS
Competencies Community Need 5. Sources of Hospital Capital
- Excess of revenue over expenses (margin)
- Net income from for-profit enterprises
- Interest and investment earnings
- Philanthropy (best return-on-investment)
- (At a 2.8% operating margin it would take $71,428,571. to
generate $2,000,000. to the bottom line.)
6. Uses of Philanthropy
- Renovation of existing facilities
- New and replacement equipment
7. The Case for Healthcare
- Improving the health of the community served.
- Keeping up with technology.
- Quality of care for all patients.
- Investing in new programs and services.
- Maintaining quality facilities & equipment.
8. Whose Needs are We Meeting?
9. Why People Give
- Theybelievein the mission
- Ingratitudeto the Greenville Hospital System
- Tomake a differencein their community
- Share avisionfor future human needs
- To meet their ownpsychological needs
10. The Cycle of Donor Engagement Identification Investment
Interest Information Involvement 11. How Do We Maximize
Relationships? Donor Hot Buttons (Affinity/Experience) GHS
Community Impact & Benefit:Stories Reflecting Work And
Reputation GHS Case(s) for SupportThe Sweet Spot of the Giver (
Time, Talent &Treasure ) 12. Who Influences the Donor?
- Other Philanthropy Officers
- Chief Philanthropy Officer
- 2005 Bentz Whaley Flessner
13. Defining Constituencies
- Constituent Someone who has an affinity and/or relationship
with GHS. Can be an individual, business, service organization,
foundation, etcbut it is always through an individual.
- Constituency Group of constituents with similar characteristics
who have an affinity and/or relationship with an organization.
14. Pool of Constituents
- Grateful Patient Referrals
- Wealth Screening of Patient or other databases
- Top Annual & Event Donors
- Community Philanthropists
15. Elements of Philanthropy Program Elements Annual Giving
Planned Giving Major / Capital Giving 16. Elements of
Philanthropy
- Donor Pyramid the Program Areas
Investment Donor Contact Donor Commitment Donor Growth Annual
Giving Volunteer-Led Annual Campaign Special Events, Activities
Support Organizations Membership Direct Mail Acquisition / Renewal
ePhilanthropy Major Giving Endowment Campaigns Capital Campaigns
Major Gifts Individual Major Gifts Corporate/Foundation Estateor
PlannedGiving Bequests Planned Gifts Identification Information
Interest Involvement 17. The Case Statement
- A well defined description of the need for which gifts will be
sought.
- The investment prospectus which defines GHS, its history, its
services, its needs, plans and solutions.
- The primary document which tells why someone should want to
give to a worthy cause.
- Tells healing stories through the patients, doctors, and/or
nurses eyes.
18. Why You Need A Case Statement
- The source of inspiration for the philanthropy program.
- The reference point for all volunteers builds consensus.
- Presents needs and proposed solutions.
- Identifiesbenefits to community .
19. Develop a Portfolio of Opportunity: Multiple Cases for
Support
- Oncology Research Institute
- Continuing Medical Education
- Institute for the Advancement of Healthcare
Where you start with the prospectmay not be where you end get a
yes! 20. Detail Components ofPhilanthropy Program
- Budget and Financial Goals
- Volunteer Leadership and Involvement
- Major Gifts/Development Team
- Identified Target Markets & Prospect Research
- Marketing & Communication Tools
- Donor Recognition Program
21. Concept of Stewardship
- Refers to the organizations responsibility to use gifts (others
resources) wisely and to account for those uses
- High moral and ethical quality and responsible management
22. Stewardship Objectives
- Maintaining frequent contact with major orpotential major
donors.
- Fostering understanding and goodwill towardsGHS.
- Ultimately helping to maintain and increaselevels of giving
from major benefactors.
- Communicate how money has been used.
- Recognize gift and Thank, Thank, Thank.
23. A Donor Needs To Know:
- That the gifts was received . . . and you were pleased to get
it
- That the gift was set to work as intended
- That the project or program to which the gift was directed had
or is having the desired effect
Burk, Penelope,Donor Centered Fundraising , page 31 24.
Estimates on Wealth Transfer
- Original estimate $10.4 trillion*
- Revised to $41 trillion, $6 trillion to charities (2%
growth/year)**
- Could be as high as $136 trillion, $25 trillion to charities
(4% growth/year)
- * Robert Avery and Michael Rendall, Cornell 1990 (1990 to
2044)
- ** Paul Schervisch and John Havens, Boston College, Center for
Wealth and Philanthropy,1998 (1998 to 2052)
25. The Choice is Yours
What percent of your assets do you want to give to each? 26.
Roles of Chief Philanthropy Officer
- Understand and interpret GHS needs based on strategic plan
- Understand and interpret donors needs
- Identify GHS priorities that may attract philanthropic
support
- Active in strategic planning to understand and influence
decisions and to explain those decisions to donors and
volunteers
- Be able to report outcomes of philanthropic gifts
- Maintain relationship between administration and donors.
27. Office of Philanthropy Goals
- Put relationship before $ raised
- Make sure the donor is extremely satisfied with the gift
mademore to come!
- Make the donor feel their money was spent wisely
- Make sure you are an efficient and effective operation
28. Measures of Success 29. Share the Story Seek Involvement
Secure the Gift (Time, Talent, Treasure) The Simple Explanation:
30.
- The mission of the Sponsored Programs Office (SPO) at
Greenville Hospital System (GHS) will be to locate outside funding
sources to help support current and future programs for training,
research and community outreach.
- The SPO will be housed in the new REII building on the GMH
campus.
- The SPO will facilitate the submission, negotiation and
non-financial post award processing for grants.
- The SPO will use existing GHS personnel, where feasible, to
reduce start-up costs.
GHS Sponsored Programs Office 31.
- The financial goal will be to double the current GHS grant
funding level by the end of year two, and continue an incremental
increase in new and continued funding for each successive
year.
- The SPOs goal is to be primarily funded by facilities and
administration reimbursements (F&A) included in the grant
budgets beginning with year four, and finally for complete
self-funding through F&A by the end of year six.
GHS Sponsored Programs Office 32. Thank You! Questions