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THE ABC’S OF LINKEDIN
For the Job Seeker …
[email protected] March 2010
“If you don’t have a profile on
LinkedIn, you’re nowhere”
__________________________Fortune Magazine. April 2010.
Author’s Note
This presentation is an annotated version of a more full training sessions I deliver monthly in the Cincinnati area to various networking groups.
March [email protected]
Appearance
Photo’s are optional
If you use one
Professional Demeanor
Dress for Success
Don’t offend anyone
Be recognizable in a coffee shop or a crowd
Relate to your personal brand
Counterpoints1) Personal Privacy2) HR Discrimination
[email protected] March 2010
Factoid• 1/3 of LinkedIn revenues come from recruiting
departments/firm• These recruiter do not see picture when they do searches, to
prevent bias
Biography
Think: “Brief Business Biography”
•Not Personal , Unless Relevant
• Be accurate and truthful
•Be concise
•Spell Ckech
•Have a friend proof read
[email protected] March 2010
Completeness
Your Profile = Your internet “Business Card”
Don’t be a mystery to your readers
“You complete me”, according to LinkedIn
Photo
JobsCurrent + 2 Prior
Education
Recommendations: 3
[email protected] March 2010
Experience & Education
Below your Summary SectionMore specific detail than SummaryThink of the C-A-R (or STAR)
CautionYour resume’ may list private details
Sales RevenuesExpenses BudgetsPlant LocationsPatent Information
These could be considered Proprietary & Confidential by your former employerMay not be appropriate for your ‘public profile’
[email protected] March 2010
Groups
One of the most productive features
Learn what’s going on in your space
Exhibit your own thought leadership
Many ‘Groups’ now have Job Boards
An alternate path to network
You can be owner of 10 Groups
You can only ‘apply’ to 10 at a time
March [email protected]
Jobs – finding one!
[email protected] March 2010
Advanced SearchBasic Search
Accenture will hire 50,ooo consultants this year.40% will come through social networking
Default from profile
Keywords (Buzzwords)
TIP: PreRequisite!
Use job boards
Review job postings
Identify keywords from job ads
Add these to your profile
In the “Specialties” section of your profile
Job Titles
Functions
Product Names
Specific Skills
Acronyms
Industry phrases
Specific systems experience
[email protected] March 2010
Networking
Step 1: Turn your ‘rolodex’ into your Linked in contacts
Step 2: Personalize invitations
Step 3: Use LinkedIn to create “live” networking events
[email protected] March 2010
Personal ViewpointKnown colleagues
-vs.-“Promiscuous Networking”
Tip: 200Contacts20 References20 Groups
This is a part of networking, not all of networking
Profile
Your profile has two different views:
View My Profile: see your profile as your network does
Edit My Profile: edit the different elements of your profilePublic Profile
Click “Edit Public Profile settings” to control which parts your profile will be visible to search engine users (Google).
You can make your profile completely private (it will not come up with web searches), turn it on to full-view, or customize the display of individual elements.
You can personalize your URL (public profile)
Display this on
business cards
email signatures
Blogs, etc
[email protected] March 2010
Search Engine Optimization
When searching, recruiters will put in “keywords”, SPIDERS will find you…
The more times your name appears linked to a key word, in more websites, the higher you’re Google or Linked in ranking
More links, more content = more relevance
[email protected] March 2010
Tag Line
“Human Resources Payroll Specialist”
“Creative Marketing Web Designer”
“Helping people get loans faster”
“Engineering Greener Products”
“Teaching tomorrow’s teachers, today”
What’s your 30 second commercial?What’s your brand?
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eXamine your target firms
Company Searches - Find out who you know related to company
People Searches - Before an interview
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