Tex cone final presentation

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TexCone

Prof. Mool Gupta -Principal InvestigatorMr. Paul Caffrey - Entrepreneur LeadMr. Martin Skelly -I-Corps Mentor

Create water repellent surface to eliminate ice buildup for aircraft, communication devices etc.. by surface microtexture.

Uniqueness: Low cost bondable film on variety of surfacesTotal customers called, more than 50

Raw Materials 60$/500gPeopleMarketing & Sales

AviationExperimentalGeneralCommercial

Direct Sales

PersonalInteractionImmediate24*7 Attention

Eliminate ice Build-up

Sale of coatingRepairWarranty SalesService Contract

Plastic ReplicatorsAircraft ManufacturesIndustrial Contacts

Marketing materialsAdhesionSevere TempDurability

IPMarketing & SalesPeople

Version 1

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Clients Contacted 1st Phase 15Lots of calls…

Cirrus, American Champion, Aviat,Aircraft, Zenith Aircraft Kits, American Spruce, 3M

More targeted calls…

NuSil LancAir Cirrus Aviation Bell Helicopter Private Aircraft Kit Builders Navair

What did aviation customers teach us?

Value Proposition – TexCone can increase survivability of flight into icing conditions

Customer Segments --Add Kit manufacturers



NASA

Direct Sales




1. Production2. Testing


1. Durability2. AdhesionMarketing EnvironmentalBiz Com


Version 2

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Clients Contacted 2nd Phase 8

Boeing CoatingsCessnaCIT Gap FundsExperimental Aircraft Builders General Aviation PilotsNASA – willing to test

What did aviation customers teach us?

Value Proposition – Same TexCone can increase Survivability of flight into icing conditions

Customer Segments --Add experimental aircraft manufacturers



NASA

Direct Sales








Version 3

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Clients Contacted 3rd Phase 5

Cirrus Aviation Experimental Aircraft Builders Competition/Partner - Superhydrophobiccoating.com

What did these customers teach us?• There is a Market for

superhydophobic coatings.

• Cirrus is very interested.• Experimental Aircraft

Manufacturers easier to penetrate.

• Potential for distribution


AviationExperimentalGeneralCommercialNASAAntennasOthers TBD

Direct SalesTBD


‘Durable and cost effective prevention of ice build up'

Sale of coatingRepair




Plastic ReplicatorsAircraft ManufacturesIndustrial Contacts Financial Investors

Version 4

Raw Materials $8 1m2

PeopleMarketing & Sales

Direct SalesTBD


‘Durable and cost effective prevention of ice build up'

Sale of coatingRepair


IPPeople


Plastic ReplicatorsAircraft ManufacturesIndustrial Contacts Financial Investors

AviationExperimentalGeneralCommercialNASAAntennasOthers TBD

Version 6

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Clients Contacted 4th Phase New Client Focus 6

Antenna Segment concentration

Pro Brand Inc. – Partner– will supply resources

for testing– They have ICE

Salt/Slurry, UV, and EM test facilities

What did these customers teach us?

Partnering will help get us through the initial stage from the lab to manufactured solution.

Market Segments & Size

Mar

ket S

ize

Our Ability to Capture

Commercial Aviation $250M

General Aviation $50M

Experimental Aircraft $10M

Antenna $5M

What were the lessons learned?• Be specific…….

• Cold calling can be fun….exhilarating• NSF I-Corps program, Intense….but accomplished a

lot.• Learned Business canvas methodology• Working with our team – Priceless, each member

brought something different• Learned a new language – Entrepreneurship• How to accept criticism, not all constructive• Established large network, fellows and mentors• Customer input by getting out of the building• Market for our technology

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Is this a viable business?

• YES….with lots more work

• Need investment to increase pace

• Potential niche identified

• Good Collaborative Opportunity (PBI)

• Sweat Equity

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What are we going to do next?

Will we pursue after this?• YES, this is a central topic for the PI’s dissertation• Preparation of Road Map for the technology and

product• Focus on manufacture at a large scale• Obtain long-term reliability data• Continue with customer interaction

• CIT - Proposal submitted, cost shared by UVA

• SBIR – Next round• Technology will continue to be refined• Partner – PBI, testing, agreement, investment - Freudenberg, NDA requested

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Backup Slides

Marketing Plan

• Web Site - Already up - IndustrialFluence.com• FAQSheet – Done, sent to Boeing

• Market Research - Direct• General Aviation

• Calls with Cirrus, Cessna, ongoing dialog• Experimental

• Several calls with enthusiasts• Joined EAA• Investigating Advertising in EAA publication

• PowerPoint pitch – Sent to Boeing and Arch Ventures

Archetype/Persona – Experimental Aircraft Builder

• Salary $80K+• Engineer, Doctor, Lawyer• Mid 40’s-60’s• Particular• Very Technical• Decision Makers

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TexCone Corporation

Materials supplier

Microtexture stamper

Antenna Satellite Dish

Aircraft Manufacturer

Payment Flows

$8/m2

$1/m2

$100/m2

Aircraft users & builder

$100/m2

$5 - $50/Dish

TexCone Corporation

Materials supplier

Microtexture stamper

Aircraft users & builder

Aircraft Manufacturer

Distribution Channel

Where would the money come from?

Revenue Model Choice

Bits

Physical

Product

Web Physical

Channel

Direct Sales Product General Aviation Commercial EAA / Antenna

Licensing

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Market SizeTotalAviation – General & Commercial $250M

ServiceableAviation – General & Commercial $20M

TargetEAA &Antenna ~ $5M - Bridge

Education

Tex cone final presentation