+

New Media, New Platforms and New Audiences

LB 304 Digital Media: Content, Design and ProductionDr Lance Dann

+The Digital Revolution: it changes everything

New Media

New Platforms

New Audiences

New Behaviors

New Economy

New Opportunities

Same old qualities prevail

+How do we measure this change?

UK You Tube Chart (without music videos)

Charlie Bit My Finger (563million)

Thigh Massage Video (284 million)

The Sneezing Baby Panda (168 million)

News Anchor Fail Competition (100 million)

Rachel Riley – Countdown Black and White Short Dress (100 million)

UK TV Viewing Records for 2000+ (not counting events)

Only Fools and Horse - 2001 (22 million)

Coronation Street – 2003 (20 million)

Britain’s Got Talent Final – 2009 (18 million)

X-Factor Final - 2010 (17 million)

Matter of Loaf and Death – 2008 (16 million)

+TV is dead isn’t it?

NOT ACCORDING TO BARB - LINK

+Olympic Peaks

Think of all the different ways you watched the Olympics in 2012.

Hugely successful pan-media policy.

Audience driven to station from all directions.

Worked with the way people were using their media.

Huge numbers watch landmark events and moments live

+It’s a complex picture actually… isn’t it?

TV audiences are holding up.

Publishing sales increased 2% last year.

Radio Listening rose in 2013.

In all case traditional means of accessing media are dropping (slowly) while digital routes are experiencing a fast up turn.

+How many different UK film and TV viewing platforms are there?

+Is TV still TV?Is Radio still radio?What is Film?

Media are crossing over.

The role of Media is changing in our lives.

The status of media is changing for us as a society.

New media forms are confusing the picture.

+Old Media versus New Media

Scribes versus The Printing Press : Radio versus Television : Internet versus Television

+Transformation not eradication!

The effects of change are profound

The effects of change are unexpected.

The effects of change are rarely to wipe out an old media form.

“old media are not displaced rather their function and role are shifted by the introduction of new technologies.”

Jenkins, 2006

+Demographic Argument

Change doesn’t occur until the old generation die out!

Digital Natives

DigitalVisitors

+It really matters is that it is about two-way communication

“Every time a new consumer joins this media landscape a new producer joins as well, because the same equipment -- phones, computers -- let you consume and produce. It's as if, when you bought a book, they threw in the printing press for free; it's like you had a phone that could turn into a radio if you pressed the right buttons. That is a huge change in the media landscape we're used to. And it's not just Internet or no Internet. We've had the Internet in its public form for almost 20 years now, and it's still changing as the media becomes more social.”

Shirky (http://dotsub.com/view/cdd11741-49ee-42aa-9b8d-03b697b85964/viewTranscript/eng)