Tegan&and&Sara&–&Web&2.0influence

Bethany&and&Tat

ProductionThey.now.produce.more.CDs.and.downloads.rather.than.Vinyland.Cassette.tapes.so.that.their.music.can.reach.a.wideaudience.and.be.easy.to.access.Their.music.can.be.heard.over.the.radio.and.now,.due.to.theirrecent.growth.in.popularity,.more.websites.stream.their.music(such.as.rollingstone.com,.pitchfork.com,.seventeenmag.com,and.popsugar.co.uk)..This.means.their.audience.can.accesstheir.music.even.easier.

•

•

Distribution

Methods.of.distribution.using.web.2.0.include;Youtube,.Spotify,.Soundcloud,.and.Vimeo.Leading.up.to.the.release.of.their.most.recentalbum.‘Heartthrob’,.Tegan.and.Sara.released.anew.track.off.of.the.album.each.week.viaSoundcloud,.and.had.a.different.pop.cultureGbased.website.post.it.

•

•

PerformanceDue,to,web,2.0,it,allows,them,to,expand,their,performancesto,sites,like,YouTube,and,Spotify,Live,Session.,This,means,that,their,fans,can,watch,them,perform,withoutgoing,to,their,concerts,or,paying,money,to,see,them,perform.Two,weeks,before,the,release,of,‘Heartthrob’,,Tegan,and,Saraperformed,a,Spotify,Live,Session,consisting,of,four,unheardsongs,from,the,upcoming,album,which,was,streamed,live,overthe,internet,,and,in,front,of,an,audience.

•

•

•

Marketing*and*Promotion

Uses*various*social*media*platforms*to*advertise*upcoming*gigdates,*EP/album*releases,*music*video*premieres,*book*releasedates,*meet*and*greet*dates*etc.

This*is*done*through*means*of;*Facebook,*Twitter,*Tumblr,YouTube,*Vimeo,*Instagram,*their*website,*the*Tegan*and*Sara*appetc.

http://www.youtube.com/watch?v=Z5Dxk6JgVcM

•

•

•