Manifesto 2.0:What does the future look

like for publishers?Sara Lloyd

Digital DirectorPan Macmillan

http://www.amazon.com/gp/product/images/B0012QK80S/ref=dp_image_0?ie=UTF8&n=163856011&s=dmusic

A little bit of history (1)

• 1448 – Gutenberg’s printing press• 1839 – commercial telegraph; electricity

runs a printing press• 1876 - telephone• 1920 - radio• 1935 – television• 1951 – first mass-produced computer• 1959 – the microchip• 1969 – first ARPANET nodes installed

A little bit of history (2)1969 – First ARPANET nodes installed 1976 – Queen Elizabeth II is first world leader to send an email 1981 – First digital version of Encyclopedia Britannica; JISC launches

JANET 1983 – ARPANET switches to TCP/IP protocol, birth of the Internet 1991 – CERN releases the world wide web; Elsevier’s TULIP project

launched 1993 – WWW goes public, first graphical web browser (Mosaic) 1994 – Encyclopedia Britannica goes online; c.75 online journals 1995 - ScienceDirect1998 – XML is created 1999 – Official launch of the Google search engine 2000 – Grove and OED launched online 2002 – 75% of journals in Science Citation Index are online 2004 –Google Print, Google Library and Google Scholar launch2008 – ebook Readers become available in UK bookstores; Kindle sales

spike after Oprah votes it her favourite gadget in US; Lexcycle’s Stanza for iPhone is downloaded 500,000+ times; Google launches Android and settles with AAP….

Ever felt like you’re operating on shifting sands….?

….So, what does the future look like?

http://www.engadget.com/photos/kindle-2-first-hands-on/1343409/

Photo: Associated Press

Some interesting numbers

1,280,000,000,000

121.5

2.2

5 out of 10

1,200,000

Some more interesting numbers

50

30-70

technical revolution:

dial-up broadband

desktops connected devices

social revolution

content is king comments are king

“Content isn't king; conversation is. If you had the choice of bringing your friends or your books to a desert island, we'd call you a sociopath if you took the books over the breathing humans.”

- Cory Doctorow, Boing Boing

What needs to change about the way publishers do business?

publisher = intermediary

publisher = enabler?

publishers understand markets…

…not customers

…and learn how to collaborate…

A sorry reminderA sorry reminder….

http://sethgodin.typepad.com/seths_blog/2008/01/music-lessons.html

Sara LloydDigital DirectorPan Macmillan

s.lloyd@macmillan.co.uk

http://thedigitalist.net

The Manifesto at the digitalist:

http://thedigitalist.net/?p=155

The Manifesto at Library Trends:

https://muse.jhu.edu/journals/library_trends/toc/lib.57.1.html