The Escape

IntroductionBusiness Concept—The EscapeMarketing Plan—The 4P’SNext StepsQ&A

OVERVIEW

Kathrine Shaw• Chief Executive Officer

Kenah Benefield• Chief Marketing Officer

Jovaughna Chambers• Product Consultant

Jerry Conerly• Market Analyst

Quiona Walden• Strategist

EXECUTIVE TEAM

MISSION STATEMENT

We are a peer counseling service that looks to connect teens with

other teens to escape and resolve their problems.

The Escape Video

PRODUCT

What

•Peer counseling service ran by teens

Who

•12-19 year olds

Why

•Way to address issues faced by teens

How

•Hangout Spot

PRODUCT: COMPETITIVE ANALYSIS

The Escape• Managed by teens • Friendly, and relaxed

atmosphere• Group & 1x1 counseling

by certified teens

The Competition• Managed by adults• Corporate atmosphere• Counseling by adults

PRICING: THE STRATEGY

Profit Nonprofit

• Grants• In-kind Donations• Volunteers—Mission

Driven

• Loans• Overhead Costs

(Higher)• Professionals—Pay

Driven

PRICING

Price• $20 Per session• 1-2 Hour sessions

Competition

• $100 Per session• 45-50 Min sessions

Discounts• 5 Attended sessions• Free session for friend referrals

and participation

PROMOTION:

Teen Power

11%

Teen Counseli

ng

1:4Teens

Connecting

43%

The Escape, a Hide out for teens to forget their problems and leave it all behind.

PROMOTION: CHANNEL MIX

•Top Teen Communication

•Top usage for information

Social Media

•Contain most of target market

•Peer to peer marketing

Schools

• Word of mouth appeal

•Testimonials

Public Speakin

g

•Visibility & awareness

•Further Reach

Printable Ads

PLACE

Mobile Service:Rotating Location

o Location will be at a different district HS once a month

o Formalized location to be determined but situated in Austin

Work to build brand awareness

Layout:Group/ 1x1

o Icebreaker/Social Session upon arrival

o Option for group or 1x1 session

Work to make to promote

comfortable atmosphere for

counseling

Completion:S.W.A.G. Bracelet

o Students With a Goal initiative and process

o Serve as reminder about service in helping to solve your problem

Work to have a key take away

COMPANY ANALYSISStrengths Weaknesses

Opportunities Threats

Teen Run Company Peer to Peer Counseling

Inexperience Lack of exposure to Mental/

Behavioral exposure

Partnerships/ Acquisitions Expansion

Professional Counseling Services

Peers

QUESTIONS ??

BACKUP

PARTNERSHIPS

Licensed Therapist:

Michael Greenwood

Established by group of mental health professionals

Combine alternative peer group and indicated prevention program

Staff hold positions in Safe & Drug Free School & Social Emotion Leaning programs

Licensed Clinical Social Worker with 3000 hours of completed clinical work

Undergraduate degree in Sociology & Psychology; Masters Degree in Social Work

Agreed to act as onsite therapist/ consultant for business

AISD STUDENT DATA