How Ma Yun perform change management in introducting

technology in their organization 

TU6414 Management information technology

P68508 Wu Diyi

the process, tools and techniques to manage the people-side of change to achieve a required business outcome.

Change management

Alibaba Group is a privately owned HangZhou-based group of Internet-based e-commerce businesses including B2B online web portals, online retail and payment services, a shopping search engine and data-centric cloud computing services. In 2012, two of Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than competitors eBay and Amazon.com combined.

Alibaba Group

In this assignment we doing Alibaba Group management change follow John P Kotter’s eight steps to successful change model a helpful model for understanding and managing change. Each stage acknowledges a key principle identified by Kotter relating to people's response and approach to change, in which people see, feel and then change.

Change management

Alibaba let the employee know what they are doing is contribute and influence their society this real goal.

Inspire employees by understand the what employees want to get is satisfied payment, receive respected, pleasant job, and comfortable working environment

How to deal with the dilemma of labor relationship, Ma Yun said how do you represent the interests of employees, the staff is on behalf client.

Increase urgency

Build the team with employees right attitude, emotion “you might be suffering and injustice during you working, but after this when we share our achievement, our company will grow up and had the better future.”

Make employees doing good job and enjoy their job is the right things manager should do.

Build the guiding team

Focus on emotional and creative aspects necessary to drive service and efficiency. Ma Yun the unique strategic vision, Ali did not miss any big opportunity in Chinese e-commerce, no matter what B2B, C2C, B2C, or future C2B.

Get the vision right

Ma encourage staffs and colleagues share their opinion of their company development and they also apply some IT technical like Telecommunications and distribution system easy to transfer their email and file more convenient to communication each other.

Communicate the need for change

Latest IT technical used in Alibaba is “smart” logistics network . The network will be operated by Rookie Network Technology, a new joint venture between Alibaba, a department store chain called in time group to accelerate e-commerce deliveries in the company remove delivery slowly obstacles.

Empower action

Ma Yun set aims that are easy to achieve - in bite-size chunks, spin off from a large organization Alibaba Group to operate independently of the small organizations like C2C Taobao, online payment alipay, groupon Juhuasuan.

Create short-term wins

Foster and encourage determination and persistence.

ongoing change. encourage ongoing progress reporting. highlight achieved and future milestones.

Don't let up

Split off benefits is obvious: team size is smaller and easier to communicate, and more focus on core products and services, training a lot of new manager.

Ma’s idea of Ali inside, each executives need to cultivate their successors, so that it can be regarded as qualified manager, he also specializes in young manager in training course, training and even third generation of younger successor.

Make change stick