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Symbiosis SIMCB Bangalore New media and pr
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New Media Ads & PR
2500 Tweets
3400030000
Face book Photos
Google Searchers
http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Face book800 Million Users
27 Million Users in
India
Top industries : IT, Computer Software, Telecomm, Financial Services
16105 listed the term ‘social media’ in their profiles
19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ in their LinkedIn profile
4% of members use the word 'owner' in their title
100 Million User 10 Million India
Reach - 3 Mill ion India
Source: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-unique-visitor-88076/
About
Internet Users - 16 to 81 million since 2004 Source: Internet World Stats
Online ads - 2.3% in 2008 to 5.5% in 2013
Internet advertising:Rs. 20 billion in 2013 from Rs. 5 billion in 2008
Scope of Online Marketi ng
Companies have changed their traditional business strategies into online marketing to suit customer needs and taste at any time.
Adverti sement
Source: http://www.hemmy.net/2007/07/01/billboard-wars-in-mumbai/
Tr a d i ti o n a l V s N e w M e d i a A d v e r ti s e m e n t
http://www.youtube.com/watch?v=3SuNx0UrnEo
One way versus multiple way communication Audience reach Right target at the right time Measurable Anyone can advertisement within minutes More control Video Ads Crisis Management
Challenges/Limitati ons
Online adaptation Trust Spam Reach
Concepts of Online Marketi ng
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Affiliate Marketing
Cost of a Dream Job
$ 6 http://www.youtube.com/watch?v=7FRwCs99DWg
Online Advertisement
http://www.youtube.com/user/expendables
Online ad Formats Text Banner/Display/Image Content Network Video Social media Ads thru games Mobile Ads
Search Ads h tt p : / / w w w . y o u t u b e . c o m / w a t c h ? v = u F z o M 5 9 b I Q 8
Earn - Web MarketingYou Tube Ad
Display Network Ad
Gmail Ads
Face book Ads
Did You Know ?
You don’t need to have a website to advertise You can advertise your events, Face book pages You can test a product with just a prototype You can start with as little as Rs 500 You can start within an hour You can measure your revenue in analytics
Jargon
PPC – Pay per clickCPM – Cost per impressionCPA – Cost per acquit ion /actionCPC – Cost per callSEM – Search engine marketingSMM – Social media marketing
1 Google Ads
2 Face book Ads
3 LinkedIn Ads
4 You Tube Ads
Online Reputation Management
Google Alerts – Free Monitoring Tool – 2 min
Back type - FREETime to Set up – 2 min
Back type - FREETime to Set up – 2 min
Why to use these tools ?
Gives Instant Reports Cant fi nd in Google results Automate your research
How to use these tools ?
Alert for:
You, Competi tor, Brand, Keywords Research Up-to date informati on Track Interest
Google Trends - FREE
Google Insights - FREE
Google Ad planner
Twitt er Trending Topic - FREE
Why to use these tools ?
Gives Stati sti cs on everything Historical Data/References Research Media Buying/Ads
How to use these tools ?
Use for:
Future trends Topic of interest Seasonal topic of interest Demographics
PR
Journalist on Twitt er
Tools
Find Journalist, News , Popular
Topic and Followers by
category
Other Twitt er Tools
HELP A REPORTER OUT
HELP A REPORTER OUT
Why to use these tools ?
How to use these tools ?
Research Find out what media is looking for future stories Be a resource
Online Press Releases
Who Owns Your Data?
How BBC Lost 60,000 Followers to ITV
BBC Twitt er
Best Practi ces
Have a clear guideline and policy Educate the team Transiti on while moving Example guidelines:
B B C : http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards: http://www.roanoke.com/newsservices/wb/xp-59614#48
Report and Resources
New Media Case Study http://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/
New Media , Old Media Study http://www.journalism.org/analysis_report/new_media_old_media
The State of News Media 2011http://stateofthemedia.org/2011/overview-2/
Mobile Ads
100 mi l l ion Internet users in India,
40 mil l ion use it through handsets.
Google India’s mobile traffi c up 3 ti mes in 2010
“Mobile queries wi l l take over desktop queries by 2012 in the country,” - V i n a y G o e l , h e a d o f p r o d u c t s a t G o o g l e I n d i a
S o u r c e : T e l e g r a p h I n d i a h tt p : / / w w w . t e l e g r a p h i n d i a . c o m / 1 1 0 1 2 1 8 / j s p / b u s i n e s s / s t o r y _ 1 3 3 1 6 2 9 3 . j s p
Social Resume
http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh
Tweet for Internship
Location
Suresh BabuPh: 9731338721
Twitt er:@seobangaloreE m a i l : s u r e s h @ w e b m a r ke ti n ga c a d e my. i n
http://in.linkedin.com/in/seosuresh
Thank You
Photo Credits and Thanks tohttp://www.flickr.com http://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/
