Social Media&

Marketing Strategies

Suresh BabuPh: 9731338721

Twitt er:@seobangaloreE m a i l : s u r e s h @ w e b m a r ke ti n ga c a d e my. i n

S o c i a l M e d i a R e v o l u ti o n

Face book700 Million Users

25 Million Users in

India

G+ 25 Million Users

http://www.comscoredatamine.com/2011/07/infographic-gmails-global-market-penetration/

Top industries : IT, Computer Software, Telecomm, Financial Services

16105 listed the term ‘social media’ in their profiles

19027 listed ‘bollywood’, ‘holly wood’ or ‘film’ in their LinkedIn profile

4% of members use the word 'owner' in their title

100 Million User 10 Million India

Reach - 3 Mill ion India

Source: http://searchengineland.com/behind-the-numbers-of-googles-monumental-rise-to-25-million-unique-visitor-88076/

<a rel=“YOU” href=“htt p://you.com”>

1 Listen

Google Alerts – Free Monitoring Tool – 2 min

Back type - FREETime to Set up – 2 min

Back type - FREETime to Set up – 2 min

Why to use these tools ?

Gives Instant Reports Cant fi nd in Google results Automate your research

How to use these tools ?

Alert for:

You, Competi tor, Brand, Keywords Research Up-to date informati on Track Interest

2 Research

Google Trends - FREE

Google Insights - FREE

Google Insights

Google Ad planner

Twitt er Trending Topic - FREE

Why to use these tools ?

Gives Stati sti cs on everything Historical Data/References Research Media Buying/Ads

How to use these tools ?

Use for:

Future trends Topic of interest Seasonal topic of interest Demographics

Journalist on Twitt er

Tools

Find Journalist, News , Popular

Topic and Followers by

category

Other Twitt er Tools

3 HARO

HELP A REPORTER OUT

HELP A REPORTER OUT

Why to use these tools ?

How to use these tools ?

Research Find out what media is looking for future stories Be a resource

4 Who Owns Your Data?

How BBC Lost 60,000 Followers to ITV

BBC Twitt er

Best Practi ces

Have a clear guideline and policy Educate the team Transiti on while moving Example guidelines:

B B C : http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-summaryThe Roanoke Times News Standards: http://www.roanoke.com/newsservices/wb/xp-59614#48

Report and Resources

New Media Case Study http://stateofthemedia.org/2011/mobile-survey/seattle-a-new-media-case-study/

New Media , Old Media Study http://www.journalism.org/analysis_report/new_media_old_media

The State of News Media 2011http://stateofthemedia.org/2011/overview-2/

Social Resume

http://www.slideshare.net/saadahmedshaikh/visual-resume-saad-ahmed-shaikh

Tweet for Internship

Best Job in the World

http://news.bbc.co.uk/2/hi/asia-pacific/7823812.stm

Search Engine Rankings

Images

Face book

Twitter

Online Marketi ng as Career

Career Path

Team – Online Marketi ng

Web Marketi ng Academy

5 Location

6Mobile Marketing

100 mi l l ion Internet users in India,

40 mil l ion use it through handsets.

Google India’s mobile traffi c up 3 ti mes in 2010

“Mobile queries wi l l take over desktop queries by 2012 in the country,” - V i n a y G o e l , h e a d o f p r o d u c t s a t G o o g l e I n d i a

S o u r c e : T e l e g r a p h I n d i a h tt p : / / w w w . t e l e g r a p h i n d i a . c o m / 1 1 0 1 2 1 8 / j s p / b u s i n e s s / s t o r y _ 1 3 3 1 6 2 9 3 . j s p

Thank You

Suresh BabuEmail: suresh941@gmail.comhttp://in.linkedin.com/in/seosuresh Twitter: @seobangalore

Photo Credits and Thanks tohttp://www.flickr.com http://www.flickr.com/photos/karthikchttp://www.flickr.com/photos/klash/