SWOT and POAC

Neny Isharyanti

If you were Bella, which one would you choose?

Is there anyone here who is not a Twilight Saga fans?

• Sorry, I thought everybody is

• Don’t worry, I’ll help

Why would you choose him?

• Write down:

Qualities?

Other factors?

Are you done?

• Congratulations!

• You just did a SWOT analysis!

• You don’t need me

What is SWOT analysis?

• Albert Humphrey in 1960s

• a strategic planning tool to evaluate SWOT in a project or business venture

Steps in doing SWOT analysis

1. specifying the objective

2. identifying the internal and external factors that are favorable and unfavorable to achieve that objective

It’s all about the OBJECTIVE!

• Objective is important

• What is your objective?

• What can you use to achieve your objective?

What are the factors?

• S – Strengths

• W – Weaknesses

• O – Opportunities

• T – Threats

Two aspects used

• Internal vs. external

• Helpful vs. harmful for achieving the objective

SWOT analysis matrix

Strengths• What do you do well?• What unique resources can you

draw on?• What do others see as your

strengths?

Weaknesses• What could you improve?• Where do you have fewer

resources than others?• What are others likely to see as

weaknesses?

Opportunities• What opportunities are open to

you?• What trends could you take

advantage of?• How can you turn your strengths

into opportunities?

Threats• What threats could harm you?• What is your competition doing?• What threats do your weaknesses

expose you to?

SWOT Analysis

Now, look back at your analysis as Bella!

• Write down your objective

• Draw the SWOT analysis matrix

• Using your note earlier, read the factors that you wrote

• Put each factor in S, W, O, or T box

You have your SWOT analysis, now what?

• Let’s put them in work!

The Situation

• You have chosen Jacob or Edward as your partner and now it’s time to convince your father about your choice. Your father is not very happy about any of your choice, but you have to convince him, no matter what!

You will need POAC then!

• And you may ask what is POAC…

What is POAC management?

• George Terry

• A management concept

• A series of functions that an organization need to follow in order to achieve its objective(s)

The Steps applied in POAC management

Planning

• setting the

objective(s)

• assessing the

future

• developing a

course of

action (plan)

Organizing

• arranging

people and

physical

resources to

carry out the

plan

Actuating

• Implementing

the plan

Controlling

• determining

whether the

actual

operation are

consistent with

the plan

Boone and Kurtz, 1984

Now let’s make use of your knowledge

• Considering Bella’s situation, carry out POAC in order to achieve your objective of convincing Bella’s father of her choice

• Go at least until P and O (because A and C are not possible to be done now)

But Jacob and Edward are so out of reach..

• Let’s go to something that is close to our life, shall we?

The Situations…

• You will work in a team of 5 (a must!)• I will distribute a situation for your team. • Through the situations, you will learn to:

Solve a problem Be Creative Communicate and maintain relationship with

certain parties Apply SWOT and POAC (duh!)

Group members requirements

Situation Experiences/Interests Relationship

1 Drama performance Companies

2 BPMF Faculty

3 LOVED Students

4 SEMA BPMF

5 EDO University

6 Any committee LK other faculty

7 CommServe Community

8 LK Government

What to do?

• Preparation

Time: 45 minutes

Assess the situation using SWOT analysis tool

Manage the situation using POAC management concept (P and O only)

• Report

Time: 10 minutes each team