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Swingin' Social Media is the first of many non-profit workshops created by Ridgewood Associates Public Relations, Inc. This workshop uses jazz basics to teach sound social media practice. The workshop is free and built for beginner to intermediate social media users. Contact [email protected] for more information.
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What is social media?
• The new word of mouth
• Share everything
• Online community development and donations
• It’s FREE!
Why is social media important?
• All ages can use it
• But particularly Gen Y/Millenials
• People are talking about you already
Which social media are important?• Social Networks
- Facebook- LinkedIn- Twitter
• Media Sharing- YouTube- Flickr or Picasa
Basic One:
Call &Response
It all comes down to communication
• Listen, listen, listen...
• Peer-to-peer conversations
• Be a human being
Participate now,lead later• Social media is quid pro quo
• Don’t flood your friends
• Be a human being
Know your message
• Personal and professional are one
• Have a McGuffin
• Employer/employee expectations
• Be a human being
Two models
• The Big Band
• The Combo
Basic Two:
It don’t mean a thing if it ain’t got
that swing
The importance of payin’ dues
• 30 minutes a day
• Slow aggregation of friends
• Approach strangers cautiously
Impostors are easily spotted
• BE A HUMAN BEING!(last time, I promise.)
Basic Three:
Innovate
From the Blues to Avant Garde and everything in between
• There’s no right way
• Make it yours
• Never stop listening
