What is social media?
• The new word of mouth
• Share everything
• Online community development and donations
• It’s FREE!
Why is social media important?
• All ages can use it
• But particularly Gen Y/Millenials
• People are talking about you already
Which social media are important?• Social Networks
- Facebook- LinkedIn- Twitter
• Media Sharing- YouTube- Flickr or Picasa
Basic One:
Call &Response
It all comes down to communication
• Listen, listen, listen...
• Peer-to-peer conversations
• Be a human being
Participate now,lead later• Social media is quid pro quo
• Don’t flood your friends
• Be a human being
Know your message
• Personal and professional are one
• Have a McGuffin
• Employer/employee expectations
• Be a human being
Two models
• The Big Band
• The Combo
Basic Two:
It don’t mean a thing if it ain’t got
that swing
The importance of payin’ dues
• 30 minutes a day
• Slow aggregation of friends
• Approach strangers cautiously
Impostors are easily spotted
• BE A HUMAN BEING!(last time, I promise.)
Basic Three:
Innovate
From the Blues to Avant Garde and everything in between
• There’s no right way
• Make it yours
• Never stop listening
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