The Business of Language

Susan Hayes, “The Positive Economist”

Susan Hayes

“The Positive Economist” Managing Director,

Hayes Culleton Ltd Financial training and

eLearning all over the world

Content

• Strategy & Management

• Finance

• Sales

• Marketing

• Productivity

Practise what I preach

Focus on what you can do....

Practical & Implentable

What’s your SMART goal?

SMART

#Leads, #Touchpoints, Event planning, PM, % of resources to more profit

90 minutes per day for four days a week and a 30 minute review on Friday

#Customers, % Repeat business, #Retention activities, New Service, €profit

30 min planning the plan, 90 min slot every Mon-Thurs, 30 min slot Fri, hour review

Who can help you?

Awards

Revenue & Time

Customer 1 Revenue

Customer 4 Revenue

Customer 2 Revenue

Customer 6 Revenue

Customer 5 Revenue

Customer 8 Revenue

Customer 7 Revenue

Customer 3 Revenue

Invoice

As soon as

the job is done...

Understand Margin

Expensive business

Do you have any expensive

or loss-making business?

Understand Margin

Expensive business

High margin time Intensive

business

Can you productise your

service?

Do you have any expensive

or loss-making business?

Understand Margin

Expensive business

High margin time Intensive

business

Scalable business Can you productise your

service?

Do you have any expensive

or loss-making business?

Can you grow your

scalable business

Achieve my life’s goals

Change

Unexpected surprises

Push out my comfort zone

Appreciate what I have done thus far...

Sales Process

Buyer Influencer User Budget provider

Webinars

International networks...

IRISH DIASPORA

Network!

JV Event? Invitation Token

More business Introductions Company feature

Invest time in PR

Link

ages

Article

Blog

SEO Rich Content

Light connection

Print Media

Radio & TV

Unique Views

“The best way to predict the future...

is to create it.” Peter Drucker

“The best way to predict the future...

is to create it.” Peter Drucker