PowerPoint Presentation

Connecting with CustomersCreating Long-term Loyalty Relationship

How to build Customer Value, Satisfaction and Loyalty?

Customer service

Quality

Wide Range Products

Best Price

Case Study

3

Reason for Nordstroms Success

Why is Customer Satisfaction necessary?

How to Satisfy Customers ?1.Monitoring satisfaction.2.Customer complaints.3.Product and Service Quality.

Here the advertisement attach emotionally to customers by reminding their childhood.

How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?

1.Increased brand Awareness.2.Retaining new loyal customers.3.Registering new customers and giving them store tour .4.Giving new customers free facials and fashion consultation.

Its biggest competitors are Saks , Abercrombie , Filch Co. and Gap Inc.

Who are its biggest competitors?

1.Expanion in tough economy.2.Shoplifting.3.Its hard to predict fashion trends in so many segments.4.It has developed too much dependence on supplier.What are NordStroms greatest risk?

Reason for Nordstrom success is high Customer value,Customer Satisfaction , Customer Loyalty , Customer retention , Customer relation management.

Nordstrom can increase loyalty through awareness , retaining new customers , giving free tour to store , discounts and offers to new customers.

Its greatest risk are Aberchrombie , Gap, Filch.Co.

Created by Monica Gehlot , NIT Surat , during marketing internship by Prof. Sameer Mathur , IIM Lucknow.