Summary of ResearchSummarising what I have found out through the three analysis's of

music magazines.

Conventional Layout

Every front cover has their

masthead at the top of the

page in the largest font size

and they always have the

same masthead on every

issue.

The cover story is almost always

in the centre of the page below

the image of the artist that the

cover story is about. It is also in

a large font like the masthead.

The image of the artist is always

in the centre of the page and

stands out from the rest of the

page.

The coverlines are

arranged around the main

image and are in much

smaller fonts because they

have less importance.

Through my research, I

noticed that the barcode is

often in the terminal area

or the bottom left hand

corner as it isn’t very

important.

There are multiple other images on the

cover but they are much smaller.

Conventional Layout

The image is the main

part of the double

page spread and they

often cover one of the

pages.

The headline is in the largest font

as it is an important aspect of the

double page spread.

The kicker is always at the start of

the article so people know where to

start looking. It is often in a serif

font because they look more

interesting.

The article is in

columns which is

conventional.

Conventional Layout

There is an image of the

artist/band who have a double

page spread in the magazine.

The masthead is also on the contents

page in the same style as on the cover

story.

The contents is in a column

which is conventional so it

takes up less space.

There is often an

advertisement in the

bottom left hand corner

or the terminal area.

The contents page uses the route of the

eye and the important parts of the page

lay on the route of the eye

Conventions of Genre The colours red, white, and black,

are conventional for the rock

genre as they are the colours

associated with rock. Red

connotes blood and black

connotes death which also suits

the rock genre.

The masthead font looks aggressive as

it looks like it has been smashed by

someone. Anger suits the rock genre

hence why that font style has been

chosen.

The image makes the artist look

violent because of his hand gestures

which is conventional because rock is

usually associated with violence.

The sans serif fonts are

conventional on rock/indie

magazines because they look

more modern than serif fonts

and they are also more

masculine.

Conventions of Genre

The long shot image is conventional for indie magazines

because people like to see what other people wear and it

also makes them look more powerful as they have a whole

page dedicated to a photo of them.

The serif font is more typical for the indie genre because it

makes it stand out and looks different which people who

listen to indie music like.

Red is the only pop of colour which is conventional for an

indie/rock music magazine.

The sans serif font is conventional for indie/rock music

because it is simple and clear to read which those people

like.

Conventions of Genre

The image is of an artist singing

with their band which rock/indie

people will like as it isn’t too

posed and it also clearly shows

who the artist is without having

to look too hard.

The red black and white is

conventional for the rock genre

more than indie because they are

quite masculine colours.

The fonts are all sans serif which

is conventional for rock/indie

because they look more simple and

modern and not over the top which

people would like.

Mode of Address

The colours black, white, and red,

suit the mode of address as the

brand wants to make themselves

look masculine and aggressive and

the colours achieve this as red

connotes blood and violence and

black connotes death and sadness.

The smashed masthead suits

the mode of address as it

shows aggression and

violence which suits

Kerrangs mode of address.

The hand gestures Gerard Way is

making suits the mode of address

because Kerrang represent

themselves and want to be seen

as very masculine and fearless

and Gerard suits this mode of

address through the gun hand

gestures that make the brand

look violent because guns are

used in killing people.

The cluttered layout shows

that the magazines mode of

address is quite informal.

Mode of Address The colours red and black

suits the mode of address

that NME is hoping to

achieve as the red

connotes passion and the

black that Florence is

wearing is very

mysterious which suits the

rock/indie genre which in

turn suits the magazine.The artists all suit the

mode of address

because they are quite

unique and

alternative which is

what NME is trying to

be so they always have

quite unique

characters on their

double page spreads.

The way the artist is sitting

makes shows that the

magazines mode of address is

quite playful but edgy.

Mode of Address

The cluttered layout suits

the informal mode of

address.

The natural shot of the

artist on the contents

page suits the informal

mode of address as it

doesn’t look to posed or

edited to make it look

perfect.

Images dominate the page.

Technical Elements

The black and white photo is often used to show that an artist/band is indie and this cover is no different. They clearly show through the effect on the image that the magazine is rock/indie. The artist is also wearing dark clothes which suggests he is more of a rock artist rather than a pop artist.

Mid shots are also conventional on rock/indie music magazine covers so that the audience can clearly see the artist/bands facial expressions rather than what they are wearing which pop magazines would do.

Technical ElementsThe guitars used as props in the picture because it shows they are rock/indie as they usually play guitars. Bands/artists conventionally use an instrument as a prop in rock/indie magazines as it shows that they make their own music.

The mid-long shot allows you to see all of the artists outfits along with their facial expressions which is often done on double page spreads so fans can re-create their looks.

Technical Elements

The low key lighting in the top image clearly shows that it is a rock magazine as they are usually darker.

The outfit Oli Sykes is wearing has been specially chosen as it is conventional ‘rock’ clothing which makes it clearly identifiable as a rock magazine and clear that he makes rock music.