STRIDE GUMDIGITAL STRATEGY

Teenagers and Young Adults

[age 13-24]

Stride is a newer and edgier product.

TARGET AUDIENCE

• Common and useful product

• "Redefine the limits of possibility”

• Absurd & comical advertising

• Shaun White

BIG IDEA

• Social Media

• Interactive Marketing

• Video Game

• Internet

• Radio

• Go Mobile

TOOLS & TACTICS

SEO to stand out from customers

Google Adwords to advertise to searches like

• Gum

• Adventure

• New experiences

• Possibility

TOOLS & TACTICS CONTINUED

Facebook: 3.1 m - 3.5m

Twitter: 26.1K - 29K

Instagram: 5,000

More unique users

INCREASE FOLLOWERS

Increase Advertising/Marketing budget to $25 million

• $1.5m social media

• $2m videos

• $2m SEO

• $1m app

• $18.5 traditional media

BUDGET

Devise a plan

Increase followers

• Instagram

• Twitter

• Facebook

• YouTube

KPIS

Consumers Wants

Separate from status quo

Improve Sales

Successfully communicate brand

SUMMARY

“A CHEWING GUM THAT REDEFINES THE LIMITS OF POSSIBILITY. AGAIN.”