Stride Stimulating Gum

Presented By:Carlie Belmodis

Cheyenne LopezDerek Torres

Soumya Mathew

Creative Brief

Objective Introduce a brain stimulating gum to the

American market.

Show the benefits of Stride Stimulating Gum to consumers.

Target Group Goal Oriented Males & Females Ages 13-26 Single or Married Involved in education system,

extra curricular activities or have a job

Active lifestyles

Advertising Proposition Key Message: Stride Stimulating Gum

boosts brain activity and in turn enhances their ability to perform tasks

End Results? Help students become

more efficient and focused Activate brain cells to

develop longer concentration period

Tonality Fun Quirky Classy

Consumer Response

Consumer

Ad

Need/

WantConsumer