June 2011

Abraham Harrison LLC – Case Study for Get-it-done-guy, Stever Robbins

Creating a New Celebrity Author and Expert

Abraham Harrison LLC: Case Study – Stever Robbins

Challenge:

Stever Robbins, a popular blogger and podcaster was releasing his first book in the Fall of 2010.

Stever and his publisher wanted to establish Stever as a respected and recognized author and ensure that awareness of, and excitement around his book exploded in his target demographic, ultimately resulting in sales.

Abraham Harrison LLC: Case Study – Stever Robbins

Strategy/Tactics:

We reached out to online influencers in the tech and self help demographics with copies of the book, excerpts, and information to drive them to share with their spheres of influence.

Abraham Harrison launched a six-week campaign to promote Stever Robbin’s book. This process started with the creation of a social media news release. The release included a 2 chapter preview, Q&A, photos, bio, summary, etc.

Abraham Harrison’s campaign connected with over 3600 bloggers in three different waves of messaging. Abraham Harrison team members developed relationships with all who responded and concierged them towards posting articles and reviews.

Sample of AHLLC secured blog posts

Abraham Harrison LLC: Case Study – Stever Robbins

Results:

The six-week campaign led to over 320 posts making over 35 million impressions and 140,000 views of the Stever Robbin’s social media news release.

In the days following the book release “Get-it-Done Guy’s 9 Steps to Work Less and Do More” ranked 94 on Amazon’s best selling book list and 58 on Amazon’s best selling Kindle book list with 5 star reviews.

Abraham Harrison’s campaign also helped secure multiple personal Q&A’s between Stever Robbins and prominent bloggers leading to high-profile interviews. Stever is now recognized as a highly-regarded and successful author in the business world.

Get-it-Done Guy’s Amazon ratings

Abraham Harrison LLC: Case Study – Stever Robbins

Testimonial:

“AbrahamHarrison exceeded my wildest expectations.

As a first-time author, I was concerned about my ability

to build a strong campaign. We ended up getting over a

hundred blog book reviews and more than 200 tweets—

and we still have dozens of responses to follow up on,

even after the campaign ended. They've also left me

with collateral I can use into the future to promote me

and my book. I would use AbrahamHarrison again in a

heartbeat. They know their stuff, they are extremely low

maintenance to work with, and they did a fantastic job.”

- Stever Robbins, Author of 9 Steps to Work Less and

Do More

Further Questions?

We look forward to speaking with you again soon!

Mark HarrisonCEO Abraham Harrisonwww.abrahamharrison.commharrison@abrahamharrison.com+1.202.657.4769