Upload
soumitra-kisku
View
6.303
Download
1
Tags:
Embed Size (px)
Citation preview
Presented by: Soumitra Kisku
What is Sponsorship?
• Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals.
Types of Sponsorship
• Event Sponsorship
Event sponsors receive an impressive set of perks that no other presenters or exhibitor receives.
Title Sponsorship
Activity Sponsorship
Media Sponsorship
Educational Sponsorship
Developing a sponsorship program
• Analyze the current situation• Define the sponsorship objectives• Agree the strategy• Develop the tactics• Define the target audience• Consider what resources are needed to make
the sponsorship a success
Why sponsorship?
• Enhancing Image/Shaping Consumer Attitudes• Driving Sales• Creating positive publicity/heightening
visibility• Differentiating from competitors• Helping with good "Corporate Citizen" role• Enhancing business, consumer and VIP
relations