Learning a foreign language How to acquire it in a business-oriented level

By INSTITUTO HISPANIA

IndexSpanish, the current scenario in a global economy

Advantages of Studying a Foreign Language

Spanish Speaking Countries - Global Presence of Spanish Language

Economic Benefits – World Economics

Joint Ventures with India

Reasons for Studying Spanish Language – Areas of benefit

Advantages of Studying a Foreign Language

• International Dimension

• Work Force Sustainability

• Work Opportunities

• Mobility

• Identity

WITH FOREIGN LANGUAGES

Employability

Intercultural Competence

Personal and social development

Less work offers

Less promotion possibilities

Narrow vision

WITHOUT FOREIGN LANGUAGES

Advantages of Studying a Foreign Language

A multilingual person is given high importance and enjoys enhanced relationship

Mexico, USA,

Spanish Speaking CountriesIn North America

In Central America

Costa Rica, El Salvador Honduras, Guatemala, Nicaragua, Panama, Puerto Rico Dominican Republic, , Cuba

In South AmericaArgentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay & Venezuela

In EuropeSpain

In AfricaNueva Guinea

Massive

•Spanish is spoken in 22 countries

•Spanish population is 340 millions

Savvy

•Spanish is second language in USA

Relevant

•Spanish is second official language in

•United Nations

Global Imprint of Spanish Language

Reasons to Learn Spanish Language

• Adapting to the changing pattern of business world.

• Could be utilized for the purpose of curriculum development & vital addition to your resume.

• A language enables you to communicate with others.

• A language helps you to communicate adequately in that country and helping people from those countries when they come to India.

• Prepare people to live in a multicultural society & to deal with knowledge, sensibly, tolerantly & mutually.

• Knowing another language gives you a wider understanding of world affairs

• Learning another language improves your English language skills by challenging situations where you have to be linguistically savvy i.e. Negotiation

• Language unite people in this stressful international panorama

• Spanish is also one of the easiest foreign languages to learn because its vocabulary is almost similar to English and its written form is almost phonetic.

Impact of Spanish LanguageBecome a global citizen

Areas of benefit

Unprecedented number of new joint ventures

Increment of different cultural background in the personnel

of organizations

The use of a foreign language will help your company to grow as fast as the market

demands

Facilitating leadership and team work

Improving process of decision making

Reducing miscommunication

ORGANIZATIONAL LEVEL

• Helps to handle staff• Creates culture

sensitivityMANAGEMENT LEVEL

• Intercultural training helps to be aware about the client’s expectations

SOCIAL LEVEL

Areas of benefit

Economic benefitsNew soft skills

Post Industrialization : People had to educate themselves to keep up with the changes in technology.On today’s globalisation, people need to get educated in foreign language to keep up with business world.

•Individual becomes more marketable for jobs and competent

individual

•Companies often offer raise to employee’s who know Spanish due to the massive market they can reach

companies

•Small businesses can expand their customer base by opening up to Hispanic markets

society

0

5

10

15

20

25

30

200020092012

$ 2.1 billion in year 2000

$ 17.2 billion in year 2009

$30.0 billion by end of 2012,

• International competenceBusiness volume increment Positive

changes and favorable mindset of

Spanish countries

towards India

Investment and joint ventures by Indian companies

Indian companies including NRI firms have invested about 12

billion dollar in the regions of IT, Pharmaceuticals, agro-

chemicals, Steel, Mining, Agro-business, Energy, Wind energy,

Automobiles etc

The Indian companies have developed a new NEAR SHORE business model of 12/12 in which they serve their North America clients for 12 hours from the same time zone operations in

Latin America and the remaining 12 hours from India

Indian Companies’ presence in the following Hispanic countries

IT Companies

TCSAegisInfosysMahindra SatyamWiproHCLGenpactPatni ComputersCognizantetc.

Pharmaceutical companies

RanbaxyDr. Reddy’s LabsTorrent Zydus Cadila,Cipla Claris Life sciences Dabur etc.

Agrochemical

United Phosphorus Ltd: Acquired two Argentina companies Punjab Chemicals and crop protection Ltd: Acquired Argentina company- Sintesis Quimica, turnover 50 million.

59%

23%10%

9%

Sales

1st Qtr 2nd Qtr3rd Qtr 4th Qtr

Brazilian companies with major presence : Marcopolo, Sunley Fashion, Stefanini, Gerdau.

Followed by Argentinean Companies such as: Galileo, Biosidus.

Mexican Companies also invest like: Cineopolis, Homex

And presence of Colombian and Peruvian Companies can be represented by: FANALCA, Aje Group

Investment and ventures in India from Latin

American companies

Forums Conferences Commercial Trades Country Alliances

•United Nations UN•European Union EU•United Nations Economic Commission•World Trade Organization WTO•International Labor Organization ILO•Interpol•FIFA•In Switzerland, Spanish is the native language of 1.7% of the population, representing the largest minority after the four official languages spoken in that country

International Organizations where Spanish is official language

Noticiero Univision

CNN en español

Telemundo

BBC Mundo

Noticial 41 USA

Spanish is used often all over the world to broadcast global trends and news due to the wide range of Spanish-speaking audience.

Here some examples of the most influent TV networks worldwide

In the Media World

Spanish is a powerful alternative to achieve high returns.

It allows undeniable advantages for assessment profitability reflected in the approximately growth of 80 to 90% of success in the last four years.

Language benefits for a working professional

Direct MarketingWith potential customers

Helps to obtainValuable information about

markets and facilities

ResponsesObtained directly

60% of the companies

In Spain/Latin America reach customers directly

Fun facts about SpainFootball is their second religionSpaniards like to partySpain has the highest numbers of bars, restaurants and coffee shops in EUMadrid subway system is the third in the world by number of kilometers covered after London and New YorkSpain has been the biggest donor of organs in the world for 15 consecutive yearsThe Spanish national anthem has no lyrics

Contact us

INSTITUTO HISPANIAHeadquartersD-59 Hauz Khas, New Delhi 110016Telephone : (011) 26968016, (011) 26968043, Mobile : (0) 9871308911e-mail : info@institutohispania.com

Branches in Delhi, Mumbai, Chennai, Pune, Banagalore