Learning a foreign language How to acquire it in a business-oriented level

By INSTITUTO HISPANIA

Index

Spanish, the current scenario in a global economy

Advantages of Studying a Foreign Language

Spanish Speaking Countries - Global Presence of Spanish

Language

Economic Benefits – World Economics

Joint Ventures with India

Reasons for Studying Spanish Language – Areas of benefit

Advantages of Studying a Foreign Language

• International Dimension

• Work Force Sustainability

• Work Opportunities

• Mobility

• Identity

WITH FOREIGN LANGUAGES

Employability

Intercultural Competence

Personal and social development

Less work offers

Less promotion possibilities

Narrow vision

WITHOUT FOREIGN LANGUAGES

Advantages of Studying a Foreign Language

A multilingual person is given high importance and enjoys enhanced

relationship

Mexico, USA,

Spanish Speaking Countries

In North America

In Central America

Costa Rica, El Salvador

Honduras, Guatemala,

Nicaragua, Panama, Puerto Rico

Dominican Republic, , Cuba

In South America

Argentina, Bolivia, Chile,

Colombia, Ecuador,

Paraguay, Peru, Uruguay & Venezuela

In EuropeSpain

In AfricaNueva Guinea

Massive

•Spanish is spoken in 22 countries

•Spanish population is 340 millions

Savvy•Spanish is second language in USA

Relevant

•Spanish is second official language in

•United Nations

Global Imprint of Spanish Language

Reasons to Learn Spanish Language

• Adapting to the changing pattern of business

world.

• Could be utilized for the purpose of

curriculum development & vital addition to

your resume.

• A language enables you to communicate with

others.

• A language helps you to communicate

adequately in that country and helping

people from those countries when they come

to India.

• Prepare people to live

in a multicultural society & to deal with knowledge, sensibly, t

olerantly & mutually.

• Knowing another language gives you a

wider understanding of world affairs

• Learning another language

improves your English

language skills by challenging

situations where you have to

be linguistically savvy i.e.

Negotiation

• Language unite people in this

stressful international

panorama

• Spanish is also one of

the easiest foreign

languages to learn because its vocabulary

is almost similar to

English and its written form is almost

phonetic.

Impact of Spanish LanguageBecome a global citizen

Areas of benefit

Unprecedented number

of new joint ventures

Increment of different

cultural background in

the personnel of

organizations

The use of a foreign language will help

your company to grow as fast as the market

demands

Facilitating leadership and team

work

Improving process of decision making

Reducing miscommunication

ORGANIZATIONAL LEVEL

•Helps to handle staff

•Creates culture sensitivity

MANAGEMENT LEVEL

• Intercultural training helps to be aware about the client’s expectations

SOCIAL LEVEL

Areas of benefit

Economic benefitsNew

soft

skills

Post Industrialization : People

had to educate themselves to

keep up with the changes in

technology.

On today’s

globalisation, people need to

get educated in foreign

language to keep up with

business world.

• Individual becomes more marketable for jobs and competent

individual

• Companies often offer raise to employee’s who know Spanish due to the massive market they can reach

companies

• Small businesses can expand their customer base by opening up to Hispanic markets

society

0

5

10

15

20

25

30

2000

2009

2012

$ 2.1 billion in year 2000

$ 17.2 billion in year 2009

$30.0 billion by end of 2012,

•International competenceBusiness volume increment Positive changes

and favorable

mindset of

Spanish

countries

towards India

Investment and joint ventures by Indian

companies

Indian companies including NRI firms have invested about 12 billion dollar

in the regions of IT, Pharmaceuticals, agro-

chemicals, Steel, Mining, Agro-business, Energy, Wind energy, Automobiles etc

The Indian companies have developed a new NEAR SHORE

business model of 12/12 in which they serve their North America clients

for 12 hours from the same time zone operations in Latin America and

the remaining 12 hours from India

Indian Companies’ presence in the following

Hispanic countries

IT Companies

TCS

Aegis

Infosys

Mahindra Satyam

Wipro

HCL

Genpact

Patni Computers

Cognizant

etc.

Pharmaceutical companies

Ranbaxy

Dr. Reddy’s Labs

Torrent

Zydus Cadila,

Cipla

Claris Life sciences

Dabur

etc.

Agrochemical

United Phosphorus Ltd: Acquired two Argentina companies

Punjab Chemicals and crop protection Ltd: Acquired Argentina company- Sintesis Quimica, turnover 50 million.

58%

23%10%

9%

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th QtrBrazilian companies with major

presence : Marcopolo, Sunley

Fashion, Stefanini, Gerdau.

Followed by Argentinean

Companies such as:

Galileo, Biosidus.

Mexican Companies also invest

like: Cineopolis, Homex

And presence of Colombian and

Peruvian Companies can be

represented by: FANALCA, Aje

Group

Investment and ventures in India from Latin American

companies

Forums ConferencesCommercial

TradesCountry Alliances

•United Nations UN

•European Union EU

•United Nations Economic Commission

•World Trade Organization WTO

•International Labor Organization ILO

•Interpol

•FIFA

•In Switzerland, Spanish is the native language of 1.7% of the population, representing the largest minority after the four official languages spoken in that country

International Organizations where Spanish is

official language

NoticieroUnivision

CNN en español

Telemundo

BBC Mundo

Noticial 41 USA

Spanish is used often all over the world to broadcast global trends and news due to the wide range of Spanish-speaking audience.

Here some examples of the most influent TV networks worldwide

In the Media World

Spanish is a powerful alternative to achieve high returns.

It allows undeniable advantages for assessment profitability reflected in the approximately growth of 80 to 90% of success in the last four years.

Language benefits for a working professional

Direct MarketingWith potential customers

Helps to obtainValuable information about

markets and facilities

ResponsesObtained directly

60% of the companiesIn Spain/Latin America reach

customers directly

Fun facts about SpainFootball is their second religion

Spaniards like to party

Spain has the highest numbers of bars, restaurants and coffee shops in EU

Madrid subway system is the third in the world by number of kilometers covered after London and New York

Spain has been the biggest donor of organs in the world for 15 consecutive years

The Spanish national anthem has no lyrics

Contact us

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ore