Tweet it, Post it, Pin it: The Role of Social Media in LeadershipKimberly Wilmot Voss, PhDAssociate ProfessorArea Coordinator of Journalism

Western Union = Twitter

Using Social Media

•Professional development•Creating content•Creating publicity •Building audience & community•Noting analytics•Promoting interests & research

Social Media is Here to Stay

•Texting turned 20•Blogging has a history• In 2013: 30% increase in the time spent on social media •Pinterest: Increased 1,698% •Pope is on Twitter•74% of teens = smart phone

Kinds of Social Networks

Use By Journalists

Use By Readers

Other Professions

•Police: Catching criminals •Movies: 72% make online comments•Politics: Campaigns & FLOTUS•NASA offers social media credentials

Recommendations

•Blogger• Twitter & Vine• Facebook & Instagram•Pinterest•Academia.edu & Linkedin• Slideshare• Storify

My Strategy

•Find time & be consistent•Focus on specific areas•Think visually & short •Proofread

The Social Part

•Academic networking•Academic friendships•Public/Media role•New research areas•Adds to teaching

Facebook & Communication

Personal & professional

Pinterest, Google+, MySpace

Reminders

• It is social• It is a public forum•Follow others

The Future

Women’s History Month

•Blog: Original Content•Pin to Board & connect back to blog•Tweet the Pin•Share on Facebook

Leadership: Letting Go

•Greenpeace Lesson

My Challenge

•Try a new social media•Build an audience•My Academia.edu: Newsletter articles on getting started