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Why should I
care about Why
should I
care about
“If you don’t like change, you are going to hate extinction.” - Ross Shaffer‐
“If you don’t like change, you are going to hate extinction.” - Ross Shaffer‐
David Duncan
Our ObjectivesOur Objectives
Connected PeopleConnected People
Connected DevicesConnected Devices
Connected Organisations
Connected Organisations
Technology and Connection
Technology and Connection
Connected IntelligencesConnected Intelligences
Web 1.0
Web 2.0
Web 3.0
Web 4.0
eCommerceeCommerce
Social TechSocial Tech
PervasiveComputingPervasiveComputing
AugmentedThinking
AugmentedThinking
Digital Marketing
Digital Marketing
38% say company is prepared to exploit digital marketing
59% blame insufficient funding for not being ready
46% blame lack of senior management understanding
46% Blame IT for insufficient support
CMOCouncil/Accenture Survey
Underlying Costs are Minimal
Underlying Costs are Minimal
• Software applications are free, or at most, inexpensive
• New social tech tasks can be distributed to current staff and teams
• Employees will create part of the value on their own time
• Scalability is irrelevant to costs
• Return on Investment is easily measurable
• Software applications are free, or at most, inexpensive
• New social tech tasks can be distributed to current staff and teams
• Employees will create part of the value on their own time
• Scalability is irrelevant to costs
• Return on Investment is easily measurable
Levels
th
e P
layin
g
Fie
ldLevels
th
e P
layin
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Fie
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• Small companies can better compete financially, geographically, knowledgeably
• Any person with an internet connection can find work by crowdsourcing, and build connections through social networking
• Any entity can create and distribute content for a minimal price
• Organisations that provide poor service will be exposed
• Small companies can better compete financially, geographically, knowledgeably
• Any person with an internet connection can find work by crowdsourcing, and build connections through social networking
• Any entity can create and distribute content for a minimal price
• Organisations that provide poor service will be exposed
Amplified Influence
Amplified Influence
Content can be broadcasted across the world instantly -
for free
Content can be broadcasted across the world instantly -
for free
Reputations built, or destroyed with the press of a
submit button
Reputations built, or destroyed with the press of a
submit button
A person or organisation can connect with 2 billion people at
will
A person or organisation can connect with 2 billion people at
will
Changing How We Operate
Changing How We Operate
Social TechnologiesSocial Technologies
Social RelevanceSocial Relevance
Social MediaSocial Media
Social NetworkingSocial Networking
Reputation ValueReputation Value
Knowledge TransferKnowledge Transfer
CommunicatingCommunicating
CRM Socially Enabled Tasks Recruiting
CRM Socially Enabled Tasks Recruiting Operational ValueOperational Value
Sales Person of the Future
Sales Person of the Future
Masterfully can use social networking & communication
tools to connect
Masterfully can use social networking & communication
tools to connect
Adept at creating & delivering digital content that provides value to customers
Adept at creating & delivering digital content that provides value to customers
Can leverage socialCRM to study prospects &
customers for buying signals & information
Can leverage socialCRM to study prospects &
customers for buying signals & information
Builds a solid online reputation that clearly shows they are an
industry expert
Builds a solid online reputation that clearly shows they are an
industry expert
• Blogging
• Social media sites (youtube, slideshare, scribd, flickr)
• Listening/search tools
• Aggregation & Filtering tools
• Blogging
• Social media sites (youtube, slideshare, scribd, flickr)
• Listening/search tools
• Aggregation & Filtering tools
Social Business Basics...
Social Business Basics...
Choosing the ToolsChoosing the Tools
• Identify what social concepts you are going to leverage
• Match the best tools to the concepts, and make decisions on using the free or professional versions
• Create a published list of recommended tools
• Provide to all employees (especially new ones)
• Develop an R&D process to stay up to date on the best options
• Provide training!!
Using the right tools for the job will dramatically improve results
EngageEngageResearchResearch MeasureMeasurePlatform
Technology Toolbox
Technology Toolbox
User Generated ContentUser Generated Content
Never before in history could any individual, or company publish content to the world for free, instantly, and with such viral impact...
Never before in history could any individual, or company publish content to the world for free, instantly, and with such viral impact...
Citizen JournalismCitizen Journalism
Reporting is now done by anyone with a mobile device
Everyone has a voice and distribution is not filtered by any entity
Reporting is now almost real time
We choose what we like by sending links to our friends
Traditional media now filters social technologies to find or augment their stories
Reporting is now done by anyone with a mobile device
Everyone has a voice and distribution is not filtered by any entity
Reporting is now almost real time
We choose what we like by sending links to our friends
Traditional media now filters social technologies to find or augment their stories
A Technology Perspective
A Technology Perspective
First time adults must ask children for help with something as critical to their careers as technology
First time we can find information in seconds for just about any question we ask
First time anyone can have a voice - worldwide, instantly, and for free
First time we have a device that acts as an outboard brain (augmenting what our brain does)
First time we have seen a toolbox like this one: Powerful, addictive, growing daily...
SummarySummary
Social Technologies will have more impact on the world than people now realise
It takes great leadership to drive the changes necessary to implement social tools
Social tech is one element in a complete digital marketing strategy
There is an advantage in learning to utilise social tools before your competition
Social Technologies will have more impact on the world than people now realise
It takes great leadership to drive the changes necessary to implement social tools
Social tech is one element in a complete digital marketing strategy
There is an advantage in learning to utilise social tools before your competition
Prospecting new Students
Talk about successes and improvements
Customer Service
Classroom blog controlled by teacher
Teacher Twitter accounts
Create historical Facebook accounts
• Acquiring Knowledge
• Information sharing
• Virtual Team support
Prospecting new Students
Talk about successes and improvements
Customer Service
Classroom blog controlled by teacher
Teacher Twitter accounts
Create historical Facebook accounts
• Acquiring Knowledge
• Information sharing
• Virtual Team support
External
In Class
How to Leverage
Find Internal and External Uses
Find Internal and External Uses
Apps lets students engage with content in interactive ways, find information in an instant, access, share and manage their studies. Apps are a powerful new way to enhance learning for students right at their fingertips. Here are 12 best apps for students.
Kindle - Read Kindle books, newspapers, magazines, textbooks and PDFs on a beautiful, easy-to-use interface. You’ll have access to over 1,000,000 books in the Kindle Store plus hundreds of newspapers and magazines.
myHomework - myHomework is a student planner app for tracking homework and classes across various devices. Students can keep up with assignments, tests and classes in the palm of their hand.
Goodreads - Discover and share books you love on Goodreads. Keep track of what you want to read, review the books you've read, and organize your reading history by adding books to your shelves. Find new and interesting books by looking at what your friends are reading, and comment on their reviews.
WordBook is a comprehensive, quick and intuitive dictionary and thesaurus of the English language. It contains more than 220,000 definitions, 70,000 usage samples, pronunciation guides, Browser-like definition content navigation, and the ability to tap on any word in the content to look up its definition.
Bamboo Paper, provides you with the ability to create virtual notebooks for your iPad, letting you share your ideas visually with handwritten notes, sketches or doodles. Map out math and science equations, compose music, create arts and crafts projects, learn proper penmanship, write non-Western language characters.
Evernote is an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders--and makes these notes completely searchable.
Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad and even the Dropbox website! If something happens to your iPhone or iPad, your stuff is always safe in Dropbox!
iStudiez Pro is a student's planner which shows all the events you have for the current day. Take advantage of iStudiez Pro easy navigation and never miss another course, lecture and lab, track tasks and deadlines, plan homework, arrange assignments and much more!
Quick Graph is the best graphic calculator. It is a powerful, high quality, graphic calculator. It's capable of displaying explicit and implicit (opt) equations as well as inequalities (opt) in both 2D and 3D, in all standard coordinate systems: cartesian, polar, spherical and cylindrical, all with amazing speed and beautiful results, which can be copied, emailed or saved to the photo library.
IFormulas provides an clean slate to effortlessly look up mathematical formulas. Provides basics to survive your Algebra, Calculus, Chemistry, Geometry or Trigonometry class. Contains over 380 different formulas, definitions, properties, etc.
The National Geographic's World Atlas puts our best maps in the palm of your hand. Browse the world as you do in your classroom with the new interactive 3D globe. Spin, pan, rotate and switch between three different map styles including our classic (blue-ocean), executive (antique-inspired) and satellite image.
Star Walk is an education app that allows users to easily locate and identify 20,000+ objects in the night sky. The 360-degree, touch control star map displays constellations, stars, planets, satellites, and galaxies currently overhead from anywhere on Earth.
David DuncanDavid@WSIgotWebSoluti
ons.com
David DuncanDavid@WSIgotWebSoluti
ons.com
Blueprint Blueprint
For For
A A Questions?