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RSCs – Stimulating and supporting innovation in learning

May Update

Social Media: More than just about friends

www.rsc-eastern.ac.uk

What is Social Media? Activity 1 The power of social media The Do’s The Don’t’s Igniting your social media

presence Activity 2 Use in learning and

teaching Technical stuff…..

By definition:

"Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media

is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

http://youtu.be/ZQzsQkMFgHE

What is Social Media?

845 million Users Each user has av. 130

friends FB users twice as active on

mobiles 1 of every 5 page views

135 million users 2 billion people searches in

2010 2 million companies with

pages.

465 million users 175 million tweets

per day

The main players - the facts

0

10

20

30

40

50

60

Linked In Facebook Twitter

Age 13-17

Age 18-34

Age 35-54

Age 55+

Who are the main users?

Cold Calling Emailing Direct

Mailing Texting Twitter Facebook Linked In

Methods of communication

Group Activity: (10 mins)

In pairs, share with eachother:

1. A recent experience which you really enjoyed, why you enjoyed it and whether you would recommend it to anybody else

2. A recent experience that you DIDN’T enjoy, what went wrong and whether you would put others off having the same experience.

2011

Unhappy Customer

Dinner with friends

5 People

Unhappy Customer

Posts on twitter

200 Followers

The power of social media?

127 Followers

RT – 42,000+

Recommendation

Sits on Warwickshire College’s Twitter page

Southend Adult Community College

“Southend Adult Community College (SACC) are new to Social Media. We launched our Facebook and Twitter sites late last year and have found them both an effective communication method with our learners, potential students, partners and local businesses (Employer Responsive targeted Marketing).

It has proved to be a great tool to promote new courses, news and events on the site. By posting pictures or an event, our 'fans' are able to tag themselves in pictures and can share our links with their friends, this enables us to gain a wider captive audience.

We recently met Ed Miliband and Ed Balls, we uploaded the pictures to our Facebook page, it was just minutes before we were being contacted by external organisations regarding the visit, just shows how powerful social media is.

Although Social Media is not my full time role, I manage to run our sites alongside my workload. However, it is a big commitment as it has to be moderated and given the nature of social media if you don’t maintain the sites it defeats the object. I regularly check the site over the weekend and in the evening to make sure the nature of the material that is being posted is not offensive or derogatory in any way.

Although a lot of time and effort has gone into setting SACC up on Facebook and Twitter, we feel that it is a valuable marketing tool.”

Develop EBP have a Facebook page, a Twitter page and a You tube page!

BBC 3 Programme #upforhire – used real time ‘tweets’ as part or their programme

Following NAS

No. NAS employees on Linked in

How can you use the power to your advantage?

Market intelligenceSign in, tune in and listen

Increase web presenceStrengthen your web presence and SEO (e.g. 1 in 5 page views are FB)

Free marketing on the webUse social media to leverage your marketing campaign – DON’T SPAM!!!

Photo: Nick Fletcher

The do’s and the don’ts

The Do’s

Plan effectively – think about who you are targeting and how social media will help you achieve your outcomes – PURPOSE!

Integrate – embed with other communication channels

Underpin – reinforce with traditional marketing methods (leaflets/newsletters/prospectus/local press)

Monitor & Listen – regularly update social media and take note of what is being said

Re-evaluate – if it’s working great, if it’s not, don’t give up look at what it’s not doing and how you can improve it further.

The Don’t’s

Let your pages/ social media presence stagnate. Update regularly or get rid

Post up information for the sake of posting information. Think about your audience – think about your content - DON’T SPAM!

Ignore privacy settings!

Post information using your personal profile unless you really need to.

The do’s and the don’ts

The Tools:

Search Facebook pages using key terms (adult learning, NEETS) join or like groups and pages and post to them – increase your presence.

Use Twitter hashtags to create new discussion or to feed into existing areas e.g. #apprenticeships

LinkedIn – join professional network groups, post jobs, create ads.

Intelligence gathering

The Tools:

Facebook – HTML plug in, FB page Apps, FB Ads

Twitter – a closer look at hashtags, retweets and the twitterati

LinkedIn – join professional network groups, post jobs, create ads.

The big three in more detail

1. Have a reason to use social media (e.g. campaign to increase enrolments, targeting employers, raise awareness).

2. Scan social media for intelligence – what’s trending/who’s trending (re. Deborah Meaden)

3. Identify how you are going to generate interest (e.g. competition in local media, piggy back on national campaigns/event e.g. NAS)

4. Provide a call to action through social media (contact numbers/email, integrated webform in FB page)

5. Join up all social media platforms for consistent messaging and delivery – provides more options for the social media user.

6. Refuel the campaign with updates (e.g. youtube videos, increased presence in local press)

Igniting your social media presence

Igniting your social media presence: Examples

Recruitment campaign

Video diary of AC Chris Marchant through basic training at RAF Halton.http://www.youtube.com/playlist?list=PL094FE915BF943C59&feature=plcp

Live careers advice, updates and ask an airman:https://twitter.com/#!/RAFCareers

https://www.facebook.com/RAFCareers

Igniting your social media presence: Examples

New product launch – Baked Stars

Competition entryhttps://www.facebook.com/walkers/app_212413548859665

News and updateshttps://twitter.com/#!/walkers_crisps

Igniting your social media presence: Examples

Increasing awareness with target market fliers

LinkedIn pagehttp://www.linkedin.com/company/cathay-pacific-airways Results

• Three Sponsored Polls generated a total of 1,324 responses from business travellers

• Recommendation Ads generated 97 recommendations on company Product Page• LinkedIn Research Network provides ongoing insight

to ad effectiveness and provides useful data for future campaigns

Activity 2 – Social Media Marketeers

1. Working in groups select a random service or product from the hat.

2. Then discuss as a group how you are going to market your product or service using the ‘Who, what, when, how, where and why’ guide to develop a basic marketing proposal and how you will make use of social media to leverage your campaign

3. Pitch your campaign – winner will receive a prize!

Getting Started!!

Build an Facebook Fan PageQuick way of reaching out to learners and building a community

Set up a profile in LinkedInJoin groups, set up a company page and connect with stakeholders

Get TweetingSet up a twitter profile, follow people or things that are tweeting and join in conversation to increase your exposure

Create your own channelCreate a blog of your activity and link to your website and other social media.

for learning and teaching….

STARTING POINT

10 RULES FOR STAFF

RULE 1

You will need a “Safe Use Policy” Ask all staff to read it

RULE 2

Staff to read briefing paper on how Facebook can be used as a tool for teaching and learning

RULE 3

Staff to familiarise themselves with the Facebook in Education page

RULE 4

Complete online Facebook Training Module (available for download to your VLE)

• We thank Cornwall College for sharing their FB

Training with the larger community

RULE 5

Do not use your normal Facebook profile.

Set up a professional Facebook profile linked to your organisation email address

RULE 6

Safeguarding Officer to set up professional profile on Facebook

Make sure they are enrolled as page/group admin for ALL organisations Facebook spaces

RULE 7

Ensure your organisations logo and name as default page/group image

RULE 8 Ensure you have similar message displayed on all

organisations Facebook pages/groups:

“In order to ensure safe use of the Internet, one of the Safeguarding Officers will be overseeing this page / group. We want you to be able to use Facebook safely, so please contact them on anyone@email.com if you are bullied online, or if you witness any online bullying within this page / group.

Please also note that the Safeguarding Officers will also be monitoring comments made on any photos or videos uploaded to this page / group. If they see any comments that they regard as inappropriate, the comment will be removed and the user blocked from the Facebook page / group and reported to Facebook.”

RULE 9

Make sure you get Students permission to use film and photographs on your Facebook space.

RULE 10

• Ensure staff have completed the Facebook Checklist and return to Manager

Advice and Guidance

“Friending”: accept students friends requests when using tutor profile BUT do not send out friend requests to students even when using professional account

Advice and Guidance

Pages and Groups:

Pages: Anyone can comment on any image/status update on any page- there is no need to “like” anymore.

Groups: have more levels of privacy

For Teaching and Learning

What can you do?

Why?

Students are already there Social Engagement Pre-existing membership M-learning Embedded Digital Literacy

Skills

What?

Pages and Groups: Pages for Subjects Groups for fieldtrips and

Tutor Groups /Collaborative

Blogs Live Blogs/ Workshops

FB Pages courtesy of Richard Huish College,

Data from Richard Huish: Sept to Nov 2011 Moodle Course: 330 views

Facebook Page: 1621 views

Facebook Apps

Apps Skype Messenger Blogger Posterous Questions Notes You Tube Docs ….links..polls……photos…ad infintum

Its coming… Using Facebook as a college VLE (Carnegie USA)

Case Studies: There are 10 Facebook related Case Studies on the

Excellence Gateway

JISC

Safety Online

‘Although more providers are using social media, there is a set of providers who are being

put off and not letting their students near this, as it is a risk with bullying etc. This is a

real shame so we wanted to step in and offer ways and tips that this can be done safely

and with less difficulty’

Quote from a recent podcast by John Kelly and Lynn McHugh JISC Legal

JISC Legal esafety http://www.jisclegal.ac.uk/Themes/eSafety.aspx - excellent resource : please sign post all to here

JISC E-responsibility resources https://eresponsibility.pbworks.com/w/page/34463567/JISC%20RSC%20E-Responsibility%20Online%20Resource

Excellence gateway: esafety http://www.excellencegateway.org.uk/page.aspx?o=167931

JISC Legal esafety policy checklist http://www.jisclegal.ac.uk/Portals/12/Documents/PDFs/esafetychecklist.pdf