Social MediaDriving Social Change

The Dragonfly Effect• The Dragonfly Effect: Quick, Effective

Ways to use Social Media to Drive Social Change

• Small Acts Create Big Change

Four essential steps that The Dragonfly Effect discusses:

• Focus Your Goal• Grab Attention• Engage• Take Action

Social Media is driving social change

Thinking we’re only one signature away from ending the war in Iraq. Learn more at http://www.barackobama.com. 2:04 PM Apr 29th, 2007 from web.

- Barack Obama’s first post to Twitter

Evolution of the World Wide Web

• Web 1.0

• Web 2.0

• Web 3.0– Personal Assistant – Web pages will become more of a service– Still a lot is unknown

Social Media

• Exploded on the web• Brought people to gather• But also…

Brought the people to businesses and the

businesses to the people!

Social Media Portals

• Twitter– Platform for public communication– Goal: Awareness and Sourcing

Barnes - Jewish Hospital: Patient Access

Representative- (PRN, Days, Rot... (

#St.Louis,

MO) http://bit.ly/i7mGWD #Clerical #Jobs #Job automated by tweetmyjob.com

Social Media Portals

• Facebook– Awareness, Brand Building, Candidate

Engagement, and is often used as referral sourcing

– Engages candidates in chat or conversation – Ultimate goal is followers convert into hires

Social Media Portals

• Blogs– Builds brand– Allows transparency– Generates referrals from other blogs

Social Media Portals

• LinkedIn – A powerful sourcing tool best used for brand

awareness and referral sourcing– Professional network