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This is an Intro presentation on "Why Social Media works"Stats, screenshots, and a short Facebook 101 tutorial in included...Feel free to download it and customize for your use :)
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Social Media Marketing
Mission Driven Brand, LLC
Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand
“My mission is to serve & encourage YOUR mission”Twitter: #mdbrand
Objective- Convince you
- Case Studies & Benefits- Connect with you
- Questions- Commission you
- Start in less than 5 mins
Agenda
- Who- Why Social Media
- Why NOT
Ground Rules- Interactive Presentation
- Volunteer(s)- Questions
- Write them down- USE your phones
- FB or Tweet #mdbrand
Who is Rob Pene?
- Social Media: 6 years- 3 different industries
- Booked solid averaging 75+ events (ministry)
- Increased student engagement (education)- Signed over 35 professional contracts
(sports company)Sold my company Thanksgiving! of 2010
- My newest venture: Mission Driven Brand, LLC
Rob Pene
Why Social Media?
More than 150 million users log on to Facebook at least once a day!
Visiting social sites is now the 4th most popular online activity, ahead of personal email.
-"Dell sold $3,000,000 worth of computers on
Twitter”
- While 14% people trust ads, 76% people trust
consumer recommendations
Social Media Marketing
Why you need Social Media!
Social Media Marketing
What is your understanding of
Social Media?ONLY FOR TEENS
CONNECTING WITH OLD HIGH SCHOOL FRIENDS
FOR SOCIAL EVENTSCREEPY :(
CONFUSING
DATING SITE
What is the current condition of your business?- Could you use more effective Marketing?- Could you use more purchasing Customers?
Social Media Marketing works!This presentation will show you why you need to be in the social space!
Major Corporations Use it...
...and Make Money from the increased
traffic!
BUT THAT’S EXPECTED!
They have the high-end budget
Major Corps are able to experiment
Established Brand
Big budget Marketers in-house
Leverage media and PR contacts
Have an unfair advantage over small businesses
SO WHAT ABOUT THESMALL TO MID-SIZE
BUSINESS?
TRADITIONAL MARKETING
Approach: Disrupted Attention & Awareness
Telemarketing, Direct Mailings, Radio, etc...
NEW MEDIA MARKETING
Approach: Relationship driven, Permission based
Social Media, Opt-In emails, Blogs, etc...
Did you know?- Your small business CAN COMPETE with the majors
- You can reach the same LOCAL demographic in a much moreauthentic and meaningful way
- Spend ONLY A FRACTION of what you paid previously
HOW MUCH MONEY DID YOU
SPEND LAST YEAR ON PRINT ADVERTISEMENT (NEWSPAPER, LOCAL
MAGAZINE ADS, YELLOW PAGES, ETC...)
Were you able to track your incoming traffic fromthese advertisement?
What measurable BUZZ did Print Ads create foryour business?
Social Media will do the job for
you!
Social Media is FREE!
It doesn’t cost you anything to set up an account!
It doesn’t cost you anything to maintain your social
profiles
It’s much like Housekeeping...it doesn’t cost you
anything to clean your home!BUT...
LIFE HAPPENS...- RESPONSIBILITIES- OBLIGATIONS- FAMILY ENGAGEMENTS- SPORTS- ETC...
Most people HIRE a housekeeper or maid service because they’re
simply TOO BUSY!
Business Owners are TOO BUSY running their business
Sales, Book-keeping, Marketing, Operations, etc...
Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing
landscape of online best practices, etc...
Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!
Social Media MarketerOffer proven Strategies for online success
Maintain your Social Profiles while you concentrateon running your day-to-day operations
Utilize FREE online tools (SAVE on your AD $$$$$)
Build your Brand online & LOCALLY!
Double your website Traffic (more attention!)
Increase your Conversion Rates (more Sales!)
Build “Trust” (more loyal customers!)
Tutorial 101Basic
1. Sign in (FREE)2. Backend (only YOU view)3. Frontend (only PUBLIC view)4. Volunteer(s)
Less than 180 secondsto sign up
Backend: only YOU view
Frontend: only PUBLIC view
Backend: only YOU view
Promote a *Special*
Promote a *Special*
5 areas to promoteyour product in a single
sitting
-"Dell sold $3,000,000 worth of computers on
Twitter”
- While 14% people trust ads, 76% people trust
consumer recommendations
3 specific Case Studies- Curbside Cupcakes- CoffeeGroundz- Family wine company
Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC,
used Twitter and Facebook among other online platforms to build a significant
customer following. They built up over 3,100 Twitter follower and over 5,600
Facebook fans by posting a Cupcake Calendar with their locations for the month.
They also had “Wildcard Spots” days in which they revealed their destinations
via Twitter and Facebook. They engaged their following by tweeting with them,
and fans posted photos of their cupcakes and their interactions with the mobile
van on Facebook. This generated excitement in the shopping process for their
customers and increased the business’s exposure, following, and revenues.
CASE STUDY #1:
CURBSIDE CUPCAKES- INCREASED REVENUE
- INCREASED BRAND EXPOSURE- EXPLOSIVE EXCITEMENT
A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering.
CASE STUDY #2:
COFFEEGROUNDZ- INCREASED REVENUE
- DOUBLED TRAFFIC- INCREASED PR COVERAGE
CASE STUDY #3:
Gary Vaynerchuc
k-More Money!!!!!
- Constant Interaction-Increased Media
Exposure
Social Media Marketing
WORKSEFFECTIVERELEVANT
Ok…so what’s the ROI?
What’s YOUR ROI on traditional advertising?
Guarantee?
Metrics, FollowersNumbers, “Likes”
Ok…so what’s the ROI?
Guarantee!!!- Leads, Referrals
- Exposure, Awareness
Ok…so what’s the ROI?
$$$$$$$$
What’s your Conversion plan?Are you prepared to close a deal?
Your traffic WILL Increase…BUT…
Ok…so what’s the ROI?
Are you prepared to dobusiness if you DON’T engage?
Social Media is wherepeople are at!
Ok…so what’s the ROI?
Where are you?
Questions?Questions?Questions?
(Questions?)(Questions?)
Visit my website- Newsletter
- Twitter (up-to-date info) Real Time
* www.missiondrivenbrand.com *
* SOCIAL MEDIA IS HERE TO STAY! WILL YOU ENGAGE? *
