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Presented February 13, 2010 at the TASB Winter Governance & Legal Seminar.
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SOCIAL MEDIA
IS HERE TO STAY!
Brad DomitrovichPR Zealot, Speaker, Educator
Texas School Public Relations Association
150,000,000 adults in the United States use the Internet on a daily basis.
57,000,000 adults in the United States read blogs on a daily basis.
12,000,000 adults in the United States keep or maintain a blog.
Some Interesting Statistics
55% of the entireUnited States adult population
went online in 2008 to get involvedin the political process
or to get news and informationabout the election.
2008 Presidential Election
45% of employers usesocial networking sites toresearch job candidates!
★ 53% not hired - posting provocative or inappropriate content or photos.
★ 44% not hired - posting content about drinking or using drugs.
★ 35% not hired - bad mouthed their employer or co-workers on-line.
★ 14% not hired - for using emoticons ( ) or text language (gr8).
A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
What is Social Media?
A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
What is Social Media?
A social trend in whichpeople use technologiesto get the things they need
from each otherrather than
traditional institutions.
What is Social Media?
A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
What is Social Media?
A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
What is Social Media?
A social trend in whichpeople use technologies
to get the things they needfrom each otherrather than
traditional institutions.
What is Social Media?
Some Recent Headlines
Teacher disciplined for Facebook postings.
Schoolteacher suspended for Facebook gun photo.
Young teachers go wild on the web.
MySpace leads police to murder suspect.
How are kids using this stuff?
How are kids using this stuff?
How are teachers using this stuff?
How are teachers using this stuff?
Press ReleasesPrinted NewslettersBroadcast - TV/Radio
WebsitesE-Newsletters/E-Newsblasts
All In-Person Stuff
Traditional PR Institutions
Interactive Network (MySpace)Interactive Network (Facebook)
Photo Sharing (Flickr)Video Sharing (YouTube)
Journal Publishing (Blogger)
Social Media Technologies
Networking Tools (Linkedin)Presentation Sharing (SlideShare)
Journal Publishing (Blogger)Scrapbook Publishing (tumblr.)
Communication Service (twitter)
Social Media Technologies
It stinks!
A way for teachersto get into trouble!
A way for citizens tocreate anti-blogs!
What most districtsthink about social media!
Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions
Fear of Change
Fear KillsSocial Media Efforts
Social Media forces youto share control with
your publics.
The Scary Partfor School Districts ...
Social Media can help youbuild and maintain
relationshipswith your publics.
The Not So Scary Partfor School Districts ...
Stand outin the crowd!
Share newswith more people!
Build relationships!
How social mediacan help school districts!
CONFUSED?
Linked-In strengthens and extendsyour existing network of trusted contacts.
Linked-In is a networking tool thathelps you discover inside connections.
SlideShare allows you to share yourPowerPoint and Keynote Presentations.
Share publicly or privately.
Add audio to make a webinar.
Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.
Blogger makes it simple to posttext, photos, and videos.
If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.
Twitter is a service forfriends, family, and co-workers to stay connected
through the exchange of quick answers.
Facebook is a social utilitythat connects people with friends and others
who work, study, and live around them.
WhosTalkin.com
SocialMention.com
Technorati.com
Are you in Cyberspace?
Questions?
Social Media Thought #1
Everything you write is a permanent record of your
professionalism.Sister St. Catherine
My 6th grade teacher at St. Kevin’s School
Social Media Thought #2
Consider maintaining separateprofessional and personal siteswith strict limits on personal
information being made availableto parents and students.
Social Media Thought #3
Check personal sites regularly if the public has access to them.
Even if you don't post inappropriate material, that
doesn't mean your friends won't.
Social Media Thought #4
Have a collective discussionas a district/campus to considerthe implications of social media
and settle on best practices.
Social Media Thought #5
Think before you post.If you’re wondering
“should I post this?” ...you probably shouldn’t!
The world is your audience.
