Social Media Is Here to Stay - Leadership Greater Manchester NH

Leadership Greater Manchester Class of 2012

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Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with the Greater Manchester Chamber of Commerce (Manchester-Chamber.org)@EpiphaniesInc | @GrtrManchester Facebook.com/AhaYourself | Facebook.com/GrtrManchester

Social Media Is Here to StayAllen VoivodCo-Owner and Ally in PossibilityEpiphanies, Inc.@AllenVoivod

Photo: Tom Marcello on Flickr (CC BY-SA 2.0)

Social Media Pecha Kucha – Mancehster, NH

#AhaNH


The End of Social Media As We Know It

Allen VoivodCo-Owner and Ally in PossibilityEpiphanies, Inc.@AllenVoivod

Photo: KevinDean on Flickr (CC BY-NC-SA 2.0)

Social Media Is Here to Stay #AhaNH


Coming up…• 3 priorities for professionals in a world increasingly

dominated by social media

• “Frame of Mind” + the social & interest graphs

• The Social/Mobile/Local connection (because what

social media presentation would be complete

without a Venn Diagram?)

Let’s go!

#AhaNHSocial Media Is Here to Stay


Source: Anonymous

9000 on Flickr

(CC BY 2.0)



LinkedIn• Access the “hidden job market” – Feldman, Forbes

Universal Search Placement• Control your visibility on major platforms

Reputation Is a Professional Asset• Recruit, hire, & fire based on social web profiles



Source: h.koppdelaney on Flickr

(CC BY-ND 2.0)



Personalized Filters• Puts us in “narrow loops of information”

Facebook EdgeRank• Reduces the field of what’s presented to you

Burst the Bubble• Expand and interact on your social networks



Source: NASA

Goddard Photo &

Video on Flickr

(CC BY 2.0)

You are here



Off Site• Link building, social web activity, blogging, memes

On Site• Title & H1 tag, keyword(s) in 1st ¶ and 1st link

Get to Know SEO• As publishers, you need to get your stuff found



Source: ky_olsen

Flickr (CC BY 2.0)



Facebook & Twitter• FB social graph migrates to web; Twitter evolves

Social vs. Interest Graphs• Shared connections vs. discovery of new ones

Frame of Mind Behavior• What’s on your target audience’s mind?

#AhaNHThe End of Social Media As We Know It


Mobile

SocialLocal



• 91% of mobile Internet access is to socialize

• FB – 1/3 use mobile; Twitter – 1/2 use mobile

How Mobile Affects Social

How Mobile Affects Local• By 2013, more than half of all Internet searches

will be made on mobile devices

• Half of local searches already made on mobile



• Customer experience creates social ripple effect

• Relevance/prominence affects personalized search

How Local Affects Social

How Local Affects Mobile• 29% of mobile users will scan tags/QR codes to

receive discounts

• “Open Now” added to Google Places mobile results



• 90% of people trust peer recommendations

• Listen for, respond to conversations & user reviews

How Social Affects Local

How Social Affects Mobile• Driver of mobile smartphone adoption (2014)

• Apps drive e-commerce (or f-commerce!)

• Facebook Timeline update designed for mobile

#AhaNH

Source: BeerNotBomb

s on Flickr (CC BY 2.0)





Key Mobile/Local/Social Takeaways• Mobile friendly version of your website

• Claim business where relevant for brand identity

protection and universal search placement

• Get into the app game

• Consider Google mobile PPC and FB Reach

Generator advertising options

• Reward recommendations, respond to critics

#AhaNHThe End of Social Media As We Know It


Final Thought

#AhaNH

Connect with Lani & Allen

603-524-5248

[email protected]

@LaniVoivod, @AllenVoivod

Facebook.com/AhaYourself

LinkedIn.com/Company/Epiphanies-Inc

Slideshare.net/AhaYourself

YouTube.com/AhaYourself

gplus.to/AhaYourself



mailto:[email protected]

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Social Media Is Here to Stay - Leadership Greater Manchester NH