Social Media in Higher Education Summit 2015 in Johannesburg
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STATUS UPDATE: I T’S COMPLICATED JACQUELINE BATCHELOR Learning technologies Unit Department of Science and Technology Education University of Johannesburg Social media in higher education summit in Johannesburg may 2015
Social Media in Higher Education Summit 2015 in Johannesburg
1. Outline Social media is a constantly evolving and creative
endeavour that necessitates a coordinated institutional response.
The pervasiveness of mobile devices and the immediacy of online
interactions present institutions with unique challenges. The need
to develop and maintain a consistent yet nuanced voice across
various platforms requires a strategy that is well articulated and
implemented. This talk will explore the relationship between policy
and practice whilst sharing best practices taking into account the
very nature of social media.
4. The world of work is increasingly collaborative, giving rise
to reflection about the way learning experiences are
structured.
5. Look who's talking
6. Noam Chomsky - Professor of Linguistics (MIT) I don't look
at Twitter because it doesn't tell me anything. It tells me
people's opinions about lots of things, but very briefly and
necessarily superficially, and it doesn't have the core news. The
sources of news have become narrower.
7. Network Maps
8. Social Media Participation
9. Career Advisory Board, October 2012
http://careeradvisoryboard.org/
10. Who are you online?
11. L D I G I P T A R I N T Digital Identity Digital Footprint
Digital Shadows ....are VERY Important
12. Your Digital Identity What you say What you share Who you
know Where you are Your settings Anything digitally represented on
a file or on the web Profiles, Contacts, Images, Audio, Video,
Data, Documents, Favourites, Websites, Blogs and more
13. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre,
B.S., 2011. Social media? Get serious! Understanding the functional
building blocks of social media. Business Horizons 54, 241-251. The
Honeycomb of Social Media
14. Implications of functionality Kietzmann, J.H., Hermkens,
K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get
serious! Understanding the functional building blocks of social
media. Business Horizons 54, 241-251.
15. Combination of Building Blocks Kietzmann, J.H., Hermkens,
K., McCarthy, I.P., Silvestre, B.S., 2011. Social media? Get
serious! Understanding the functional building blocks of social
media. Business Horizons 54, 241-251.
16. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre,
B.S., 2011. Social media? Get serious! Understanding the functional
building blocks of social media. Business Horizons 54,
241-251.
17. Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre,
B.S., 2011. Social media? Get serious! Understanding the functional
building blocks of social media. Business Horizons 54,
241-251.
18. Social Media Policy Elements
19. So You need a social media policy? A directory of the
institutions social media accounts and how groups can add to the
list. Best practices that include tips about monitoring, responding
to comments and correcting mistakes. Some policies even provide
information on social media strategy. Differences between personal
and institutional use of social media. Privacy recommendations for
both personal and institutional social networking. Copyright and
fair use resources for images, video, text and other content.
20. Staying safe Proper social media ethics are a matter of
law, not personal preference. Require disclosure and truthfulness
in social media outreach. Monitor the conversation and correct
misstatements. Create social media policies and training
programs.
21. Purpose of guidelines Create a training tool Set a baseline
of best practices Simplify a complicated topic Creative flexibility
Planning ahead Measure for results Examples: Social Media guide for
the USA Air Force Ball State University
Social_Media_Policy_final_approved.pdf
22. Availability of documents
http://www.babson.edu/offices-services/marketing/guidelines-
templates/Pages/default.aspx Babson
social-media-guidelines.pdf
23. 7 Best Practices for Universities Embracing Social Media
Develop a strategy and set goals Pick and choose your platforms Put
guidelines in place Develop a consistent voice across platforms
Empower and support individual departments Communicate across
campus Social analytics and measurement Starting a movement