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Social media in higher education and business - what can we learn? Presentation on November 24, 2011 at seminar "Future challenges in learning and knowledge transfer" organized by project Nordic Knowledge on the Web, a co-operation project between universities in Vaasa, Finland, Umeå/Sweden and Bodö/Norway.
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Social media in higher education and business – what can we learn?
Miia Äkkinen, PhD StudentAalto University School of EconomicsInformation Systems Science
[email protected] @miiaakkinenNovember 24, 2011Nordic Knowledge on the
Web
Presentation on seminar:
Defining social media
Kaplan & Haeinlein (2010), Business Horizons:
Social media = a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
SOCIAL ORGANIZATION
www.conversationprism.comSOCIAL SOFTWARE
Defining social media
BusinessIT
Social media = a new culture of openness, sharing and collaboration
In the spirit of BPR,let’s not forget the tools:
SOCIAL ORGANIZATION
Defining social media
Fish where the fishes are.
Pihla 5 years
Can you afford not to participate?
http://www.dachisgroup.com/social-business-design/practice-areas/
Social Business
Social Business
http://www.dachisgroup.com/social-business-design/practice-areas/
Open: Facebook page
Closed: Moodle
Closed:
Yammer,
Podio
Case NKW
http://www.global-integration.com/resources/cartoons.html
Testing Yammerat project NKW
Greetings from 1990’s: Why use World Wide Web?PR, marketing, advertising
SalesR&DCommunicationCollaboration
Cockburn & Wilson (1996)
Differences in business and higher education in the context of social media environment
EDUCATION BUSINESS
ICT and social media skills and use among customers
High skills Low – high
Top management support
High support Low – high
Government support
High support Lower
Social Media Adoption
Teacher’s choice,students have to use
Customer’s choice, use or not to use
Main focus Education ROI
Social media objectivesaligned with
Educational and pedagogical objectives
CommunicationMarketing
What business can learn from higher education?
• Projects on ICT & learning, eLearning, support centers, EduLabs, user training
• Top management support• Collaboration networks• Experiences and best practises shared• Facebook is not the only choice
What higher education can learn from business?
• Public dialogue with customers• Marketing and communication of results• Brand communities – Crowdsourcing - Customer
support• Personal brand, online presence of experts• Process thinking, from single experiments of a lecturer
to organization-wide processes• Roadmaps, goals and metrics
Case: LäikeResearch project on leadership at the department of mgmt,University of Vaasa
How to proceed?
• Benchmarking• How social media can help you in achieving your goals?• Know your audience• Check your resources (time!)• Content strategy• Select appropriate tools and platforms• Define goals and metrics for social media• Social media policy
(from ”behave smart” to several pages)• Train users
Picture on Media House’s Facebook page Nov 23, 2011
Thanks – let’s discuss more!
• [email protected]• www.facebook.com/meritext• www.twitter.com/miiaakkinen• http://www.meritext.fi• http://fi.linkedin.com/in/miiaakkinen