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Why should scientists care about social media and communications? Don Stanley of 3Rhino Media and the University of Wisconsin-Madison Department of Life Sciences Communication answers this question in this presentation. He also addresses how to get started with LinkedIn as a first social media platform
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Social Media For Scientists
Don Stanley 3Rhino Media | UW-Madison @3rhinomedia
Don Stanley UW-Madison || Life Sciences Communication @3rhinomediawww.3rhinomedia.com
Why I care
During today our session, us Twitter, Instagram, FB to share pics and key takeaways from today’s presentation
Free DealMake sure to mention @3rhinomedia
Free 30 minute coaching session
Agenda: 1. Why use it2. How use it
Our Road Map
Agenda: 1. Why use it2. How use it
Our Road Map
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Text
7 million views
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Media Diet
Introductions
Class Structure
Survey … how are you using contemporary communication tools?
Social Media & Digital Media is a huge part of our
LIFE.
facebook fact 1
facebook fact 2
150 million (2009)
500 million (2010)
Number of Accounts*FB is blocked in China
700 million (2011)
1 BILLION (2012)
1.15 Billion (2013)
1.26 Billion (2014)
18181818
75 nations have more smartphone subscriptions than people living in their country – chuck martin
The AVERAGE smartphone owner in the US will look at their phone 150X/daySpend 141 minutes on it
92%
24 hours/day,
7 days/ week!
\\When You Have a QuestionWhen You Have a Question
What do you do?
5.1 billion searches DAILY!
5.1 billion searches DAILY!
22222222
Social Media and the Brain
youtube fact 2
48 Hours
via mashable.com
youtube fact 2
100 Hours
via mashable.com
It’s the 3rd most visited site on the web
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According to Nielsen, YouTube reaches more US adults ages 18-34 than any
cable network
marriages 25
ted conference
28
:
It’s where people go for information today.
It’s with them 24/7/365.
Why To?
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“Simplicity is the ultimate sophistication”
Why do people use it?
LinkedIn connects you to your trusted contactsand helps you exchange
knowledge, ideas, and opportunities with a broader network of professionals.
3131
By the numbers
#
300,000,000+
2.1 Million Groups
43% mobile
Fortune 500
20032003source: https://www.flickr.com/photos/fortunelivemedia/
Execs from all
Fortune 500 Companies
are on LinkedIn
new member every 2 seconds
fastest growing demo
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Quick Tour and Tips
#
39©2013 LinkedIn Corporation. All Rights Reserved.
Make career decisions
Find Jobs
Create aProfessional profile
Make academic decisions
Research career paths
40©2013 LinkedIn Corporation. All Rights Reserved.
64%outside the U.S.
Who Uses LinkedIn?
300M+professionals
2.9M+companies
150+industries
Executives from every
Fortune 500
60K+college and university
alumni groups
company
30M+students and recent grads
©2013 LinkedIn Corporation. All Rights Reserved.
Build a Professional Online Presence: Profile
42©2013 LinkedIn Corporation. All Rights Reserved.
1 Professional photo of you alone
2 Headline with area of study and/or career ambitions
3 Keyword-rich summary that includes type of positions student is seeking
1 Inclusion of volunteer activities, internships, and extracurriculars
2 Recommendations from professors, advisors, internship colleagues and supervisors
Profile Tips for StudentsConduct Profile Reviews with Students!
43©2013 LinkedIn Corporation. All Rights Reserved.
Add Connections with “Warm” Contacts and Alumni
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Company Pages
•
•
©2013 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Groups
©2013 LinkedIn Corporation. All Rights Reserved.
Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni
©2013 LinkedIn Corporation. All Rights Reserved.
Find Relevant Jobs and Internships: Student Jobs Portalhttp://linkedin.com/studentjobs
Ad this link on your career center site!
Why Care?
Story of:Aristole Onassis
What’s YOUR why
Don Stanley UW-Madison || Life Sciences Communication @3rhinomediawww.3rhinomedia.com
Be Great!
