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Presented July 6, 2011 for the Joint Cities group at Florian Gardens in Eau Claire, WI.
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© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
social media forgovernment
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
• Communication tool to reach the widest audience.
• Delivers the message directly to followers without them having to search a web site or other sources.
• Immediacy of getting the information directly in the hands of residents.
• Reach a younger demographic. • Cost is staff time, not financial.• Avoid the middle man (media) in getting
message out.
Benefits of Gov 2.0
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
Government 2.0 is taking a step back to see how we can integrate social media into traditional communication activities to reach a new, wider demographic withminimal cost impacts.
In Essence
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
There are countless situations government agencies have to adhere to that the private sector does not. A few of these issues may include:• Regulating social networks may cause
freedom of speech concerns.• Should government-posted content on a
third-party Web site be considered public record?
Government Challenges
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
• If advertisements show up on a government SM Page, does it imply the state, city, or county is endorsing the advertised product?
• Handling Public Records Issues for Social Media
• Third Party Content.• Content Ownership/Control.• Defamation/Other Torts.• Litigation Impact.
Government Challenges (cont)
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
The important thing is:
WE are where
our CITIZENS
are.
© Copyright Laurie Boettcher 2010
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So, where are they?
© Copyright Laurie Boettcher 2010
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City of Eau Claire Efforts• IT planning and strategies• City Administrator advocating for efforts• Social Media Team organized• Social Media policy created• Created social media presences• Departmental trainings• Staff-wide social media training• Ongoing efforts
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
City of Eau Claire EffortsDepartments• Administration: Manager’s Blog,
YouTube, Facebook Page, Manager Page, Twitter
• Hobbs: Facebook• Transit: Facebook, Twitter• Public Works: Blog, Twitter• Streets: Blog, Twitter• Police Department: Blog, Twitter• Parks and Rec: Facebook, Twitter• Fairfax Pool: Facebook
© Copyright Laurie Boettcher 2010
laurie boettcherspeaks!
Questions?