Embed Size (px)
DESCRIPTION
With the increasing use of social media in highly regulated industries, such as in government agencies and institutions, comes the need to comply with certain regulatory guidelines. Learn how Smarsh helped the Lee County Visitor and Convention Bureau (VCB) set up archiving for Pinterest, allowing them to expand their marketing campaign while complying with the Florida Sunshine Law. Learn more about our social media archiving solutions for the public sector, visit our website: http://www.smarsh.com/public-sector-archiving.
Citation preview
Archiving Social Media for Open Government LawsPermission to Pinterest: Smarsh helps Lee County Visitor and Convention Bureau comply with
the Florida Sunshine Law
ORGANIZATIONAL PROFILE The Lee County Visitor and Convention Bureau (VCB).
Responsible for growing tourism in the southwest Florida county.
Partners with local businesses to expand the pool of potential visitors to the area.
SUCCESS STORY
THE CHALLENGE Incorporate Pinterest into the VCB marketing campaigns.
Meet retention and production obligations of Florida’s open government laws. Florida Sunshine law: all communications — including Pinterest posts — must be producible for the
public.
Find a comprehensive, automated archiving solution for Pinterest.
SUCCESS STORY
THE SOLUTION Smarsh - trusted compliance provider; deep understanding of records
retention and compliance regulations.
Crawls and captures each page of the VCB’s Pinterest site, maintaining all content (including links) in its original format.
Content is accessible via the web for search, analysis, and on-demand production.
Engaged and responsive customer service.
Cloud-based solution reduces capital costs and burden on IT resources.
Costs are fixed – no surprise fees.
SUCCESS STORY
SUCCESS STORY Lee County VCB is active on Pinterest and confident in their
recordkeeping initiatives.
Maintains secure, cloud-based access to its Pinterest archive, viewable and clickable as if it were on the Pinterest page itself.
Saves time and reduces costs by eliminating the need to manually print and store posts.
With Smarsh as a partner, the VCB is better prepared for whatever comes next in social media.
SUCCESS STORY
“Smarsh was the only solution that met our
needs.”
Laura ChmielewskiDirector of Marketing and Communications
Lee County VCB
“My Smarsh implementation specialist was a prince to work with. He was responsive and
understood what we needed to do to comply with the Sunshine Law.”
SUCCESS STORY
THE ARCHIVING PLATFORMEMAIL IM SOCIAL MOBILE WEB VOICE
facebook.com/SmarshInc
@SmarshInc
Linkedin.com/companies/smarsh
Want to see more?Visit our website
Or contact us for a live demonstration:Email: [email protected]: 1-866-762-7741
