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Social media engagement for education and nonprofits, a case study

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Communications Coordinator

Program Coordinator

Location Photos

Campus Photos

TIM THE BEAVER Mascot Photo Opp

MIT Student Life Social Media

Original Posts: Facebook

Twitter Instagram

Engagement w Community Posts

MIT Student Life Snapchat Periscope

Social Ambassadors

Photos Social Media Social Media

Social Media Guide

Social Media Guide

Team Leaders

Social Ambassadors

Team Leaders

People

CityDays MIT2016

#MITservice#MIT02139

Be mindful & respectful • Your photo and social media activity should not interfere with your role

at the service location or interrupt others from performing theirs.

• Portray fellow volunteers and organization staff and

clients in a positive, respectful manner.

Who can be in your photo? • Get permission from the people you are capturing in your photo.

• Your group coordinator will hand out red dots to those that do not want

to be captured in photos or videos. Keep an eye out for the red dots.

• Note that volunteers not associated with your group

or MIT may also be working along side you.

• If volunteers prefer not to be photographed, frame your photo

from a different angle, such that they won’t be included.

When to post? • Before the start of the volunteer session

• During a break

• After your shift has ended

• Alternatively, you can email the photo to [email protected] (see instructions below).

What to share via email? • We’d love to share your photos and quotes on PKG Center social media channels.

• Email your photo to [email protected].

• Include at least the name of the organization, photographer credit, and caption.

• You can also send us comments or a quote about your service experience.

Suggestions for photos and posts

• Group shots before and after the volunteering event

• Photo of your group at work

• Your reflection quote (on the back of the organization information card)

• A note about what volunteering makes you feel or think about

• A note about the organization

Hashtags • When posting your own social media post, include these hashtags in your posts:

#MITservice and #MIT02139.

Photo & Social Media Guide

MITPublicServiceCenter @MITpsc

Guidelines Posts

Critical Mass =

Opportunity

Collaborate +

Delegate

UX ⬇

Offline Experience

3 Lessons