Converse Proposal Presentation

Done By : Jansen Lien Ching Benjamin

Agenda

Objectives

Target Audiences

System Overview Summary

Lien Ching’s Applications

Jansen’s Applications

Benjamin’s Applications

Task Distribution

Timeline

Q&A

Objectives

To use social media to interact with customers

Beneficial Relationship to both customers and Converse through interactive social media platforms

Leave an memorable imprint for customers

Target Audiences

Youths

Young Adults

Adults

System Overview Summary

Stamp-Galore

Twitteria

School Outweet

QR-Craze

Converse For Life

Going The Extra Mile

Lien Ching’s Applications

System Overview(Stamp-Galore)

Online Stamp Collection

Create a greater awareness for

Help out the needy

Increase revenue growth

Functional Description(Stamp-Galore)

Online Stamp Collection:Must like app to take partRegister an account to take part in this stamp

collectionA verification code to be keyed in by customersTotal 8 stamps to collect

Invite 10 people to like

our app

Spend Minimum $30

Donate a pair of

shoes

Spend $50 & get a $20 voucher

Spend Minimum $50

Get a free pair of shoes

Purchase any Converse

Shoes

Get any shoes at 30% off!

Success Metrics(Stamp-Galore)

Total Number of ‘Likes’

Total Number of Fans

Influence of fansUsing Klout to measure online influence

Total Number of registered accountsRetrieve total number from database

System Overview (Twitteria)

Facebook ‘Around-The-World’ photo gallery through Twitter

Create a greater awareness for

Upload interesting photos of Converse around the world

Functional Description(Twitteria)

Functional Description:Participants will use Twitter and tweet their

picture as show in the example below

Facebook will retrieved all the tweets related to #conversegallery and post the tweet as well as the picture in Converse facebook wall

Monthly winner selected by Converse Team

Success Metrics(Twitteria)

Total number of Twitpic

Total influence of followers Tweet Counter Using Klout to measure online influence

Total number of people taking action on the tweets Using HootSuite to track the number of people taking action on

the tweets

Jansen’s Applications

System Overview(School Outweet)

Do you want a pair of converse shoe just like your friends has?

Using twitter to let secondary school students know that they are able to get converse shoes for a special low price

Exchange your old pair of converse shoes for a new pair (T&Cs apply)

Let students compete using tweet to see where converse will go to their school next.

Functional Description(School Outweet)

Follow us on Twitter (@SMCSConverse)

Start tweeting about your school.

Start trending #trend (#ConverseSchoolOutweet)

ReTweet and let your friends know!

Converse will go to your school!

Social Media Channels & Success Metrics (School Outweet)

Social Media Channel:Twitter

Success Metrics:Number of old shoes exchanged Number of Students who came and attend the

eventThe increase number of FollowersNumber of ReTweets made by students

System Overview (QR-Craze)

Want to win vouchers for converse products?

Like our page and win E-Vouchers immediately!

Functional Description(QR- Craze)

Go to any shop that have converse products

Look for the poster with QR code embedded

Scan the code and it will directly bring you to FB converse page.

like our FB page and receive a E-voucher worth $5

Present this E-voucher at any outlets for purchase.

Social Media Channels & Success Metrics (QR-Craze)

Social Media Channels:FacebookMobile Applications

Success Metrics:Number of E-vouchers shownNumber of people who ‘Like’ our Facebook PageNumber of people who were directed to FB page

from QR Applications

Benjamin’s Applications

System Overview(Converse For Life)

Would you purchase another pair of Converse as your next pair of shoes?

Purpose is to know Customer’s Loyalty.

Benefits for Customer’s Loyalty?

Functional Description(Converse For Life)

‘Like’ Facebook

Page

‘Like’ Application

Allow Access

Upload Picture/s

Gain as much ‘Likes’

for the Picture

Social Media Channels & Success Metrics (Converse For Life)

Social Media Channel:Facebook

Success Metrics:Number of People who liked our Facebook PageNumber of people who liked the applicationNumber of people who uploaded their photosNumber of photos uploadedNumber of people who like the photos

System Overview(Going The Extra Mile)

Would people go the extra mile just to win something from Converse?

Purpose is to see our standing in the market.

Benefits for “Going The Extra Mile”

Functional Description(Going The Extra Mile)

Follow us on Twitter (@SMCSConverse)

Tweet to us your location and the picture of your

Converse product.

Start trending #trend (#ConverseGTEM)

Social Media Channels & Success Metrics (Going The Extra Mile)

Social Media Channel:TwitterFoursquare

Success Metrics:The increased number of FollowersThe amount of Mentioned Tweets.

Task Distribution

To Summarize:Lien Ching Stamp-Galore Twitteria

Jansen School Outweet QR-Craze

Benjamin Converse For Life Going The Extra Mile

Timeline

TimelineTime span Months Application Name Results

March 2012 – May 2012 School Outweet(Jansen’s App)

May 2012

May 2012 – July 2012 Stamp-Galore(Lien Ching’s App)

July 2012

June 2012 – August 2012 Going The Extra Mile(Benjamin’s App)

August 2012

September 2012 – October 2012 QR- Craze(Jansen’s App)

October 2012

November 2012 – December 2012 Converse For Life(Benjamin’s App)

December 2012

January 2013 – June 2013 Twitteria(Lien Ching’s App)

June 2013

Q & A

Thank You For Your Time