Converse Proposal Presentation
Done By : Jansen Lien Ching Benjamin
Agenda
Objectives
Target Audiences
System Overview Summary
Lien Ching’s Applications
Jansen’s Applications
Benjamin’s Applications
Task Distribution
Timeline
Q&A
Objectives
To use social media to interact with customers
Beneficial Relationship to both customers and Converse through interactive social media platforms
Leave an memorable imprint for customers
Target Audiences
Youths
Young Adults
Adults
System Overview Summary
Stamp-Galore
Twitteria
School Outweet
QR-Craze
Converse For Life
Going The Extra Mile
Lien Ching’s Applications
System Overview(Stamp-Galore)
Online Stamp Collection
Create a greater awareness for
Help out the needy
Increase revenue growth
Functional Description(Stamp-Galore)
Online Stamp Collection:Must like app to take partRegister an account to take part in this stamp
collectionA verification code to be keyed in by customersTotal 8 stamps to collect
Invite 10 people to like
our app
Spend Minimum $30
Donate a pair of
shoes
Spend $50 & get a $20 voucher
Spend Minimum $50
Get a free pair of shoes
Purchase any Converse
Shoes
Get any shoes at 30% off!
Success Metrics(Stamp-Galore)
Total Number of ‘Likes’
Total Number of Fans
Influence of fansUsing Klout to measure online influence
Total Number of registered accountsRetrieve total number from database
System Overview (Twitteria)
Facebook ‘Around-The-World’ photo gallery through Twitter
Create a greater awareness for
Upload interesting photos of Converse around the world
Functional Description(Twitteria)
Functional Description:Participants will use Twitter and tweet their
picture as show in the example below
Facebook will retrieved all the tweets related to #conversegallery and post the tweet as well as the picture in Converse facebook wall
Monthly winner selected by Converse Team
Success Metrics(Twitteria)
Total number of Twitpic
Total influence of followers Tweet Counter Using Klout to measure online influence
Total number of people taking action on the tweets Using HootSuite to track the number of people taking action on
the tweets
Jansen’s Applications
System Overview(School Outweet)
Do you want a pair of converse shoe just like your friends has?
Using twitter to let secondary school students know that they are able to get converse shoes for a special low price
Exchange your old pair of converse shoes for a new pair (T&Cs apply)
Let students compete using tweet to see where converse will go to their school next.
Functional Description(School Outweet)
Follow us on Twitter (@SMCSConverse)
Start tweeting about your school.
Start trending #trend (#ConverseSchoolOutweet)
ReTweet and let your friends know!
Converse will go to your school!
Social Media Channels & Success Metrics (School Outweet)
Social Media Channel:Twitter
Success Metrics:Number of old shoes exchanged Number of Students who came and attend the
eventThe increase number of FollowersNumber of ReTweets made by students
System Overview (QR-Craze)
Want to win vouchers for converse products?
Like our page and win E-Vouchers immediately!
Functional Description(QR- Craze)
Go to any shop that have converse products
Look for the poster with QR code embedded
Scan the code and it will directly bring you to FB converse page.
like our FB page and receive a E-voucher worth $5
Present this E-voucher at any outlets for purchase.
Social Media Channels & Success Metrics (QR-Craze)
Social Media Channels:FacebookMobile Applications
Success Metrics:Number of E-vouchers shownNumber of people who ‘Like’ our Facebook PageNumber of people who were directed to FB page
from QR Applications
Benjamin’s Applications
System Overview(Converse For Life)
Would you purchase another pair of Converse as your next pair of shoes?
Purpose is to know Customer’s Loyalty.
Benefits for Customer’s Loyalty?
Functional Description(Converse For Life)
‘Like’ Facebook
Page
‘Like’ Application
Allow Access
Upload Picture/s
Gain as much ‘Likes’
for the Picture
Social Media Channels & Success Metrics (Converse For Life)
Social Media Channel:Facebook
Success Metrics:Number of People who liked our Facebook PageNumber of people who liked the applicationNumber of people who uploaded their photosNumber of photos uploadedNumber of people who like the photos
System Overview(Going The Extra Mile)
Would people go the extra mile just to win something from Converse?
Purpose is to see our standing in the market.
Benefits for “Going The Extra Mile”
Functional Description(Going The Extra Mile)
Follow us on Twitter (@SMCSConverse)
Tweet to us your location and the picture of your
Converse product.
Start trending #trend (#ConverseGTEM)
Social Media Channels & Success Metrics (Going The Extra Mile)
Social Media Channel:TwitterFoursquare
Success Metrics:The increased number of FollowersThe amount of Mentioned Tweets.
Task Distribution
To Summarize:Lien Ching Stamp-Galore Twitteria
Jansen School Outweet QR-Craze
Benjamin Converse For Life Going The Extra Mile
Timeline
TimelineTime span Months Application Name Results
March 2012 – May 2012 School Outweet(Jansen’s App)
May 2012
May 2012 – July 2012 Stamp-Galore(Lien Ching’s App)
July 2012
June 2012 – August 2012 Going The Extra Mile(Benjamin’s App)
August 2012
September 2012 – October 2012 QR- Craze(Jansen’s App)
October 2012
November 2012 – December 2012 Converse For Life(Benjamin’s App)
December 2012
January 2013 – June 2013 Twitteria(Lien Ching’s App)
June 2013
Q & A
Thank You For Your Time