Slaying the YouTube Beast - Realtors Triple Play 2014

Slaying the YouTube Beast

Video Marketing

Minus Most of the Video Samples for Uploading Purposes

(c) Stefanie Hahn & Chris Beadling | All Rights Reserved | www.StefanieHahn.net | December 2014 | #TP14 #YouTubeBeast | @sahahn @chrisbeadling

3 … 2 … 1 …

Why video matters

Equipment, shooting and editing

Setting up your channel

More than a house tour …

Posting for SEO and sharing

Whether you decide to DIY your video or hire a company to do these for you – it’s important to know this stuff >>>


We Are Consuming Video Like Mad• More than 1 billion unique users visit YouTube each month

• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

• Mobile makes up almost 40% of YouTube's global watch time

• 100 hours of video are uploaded to YouTube every minute

• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network


http://www.youtube.com/t/press_statistics

http://www.youtube.com/t/press_statistics

Why YouTube? Reach & SharingYouTube is the world’s largest video site AND the 2nd

largest search engine. Your YouTube channel can be the home base for all of your videos.

Share and/or embed your videos quickly and easily. Embedding allows the video to play on your website (not YouTube).


Consumers Want It


80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.

http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/

Equipment, Shooting & Editing

Is your cellphone enough?


EquipmentYou probably have multiple devices that can shoot decent video these days – smartphone, digital camera, tablets, etc. Try your digital camera with a tripod first. Tripods are cheap and can make a big difference in the quality of your video. Always carry extra batteries and/or a battery charger just in case you run out of juice.

Check out HD Hat for tripods that fit your phones and tablets - www.hdhatstore.com


http://www.hdhatstore.com/

Go ProGo Pro is the latest go to camera with it’s flexible mounting options for photos and video. The handheld monopod below has a telescoping arm, other mounts like the “chesty” and head mounts could be super useful - http://gopro.com


$129 and up

http://gopro.com/

DronesWe are already seeing the use of drones in real estate photography & video. Currently, real estate agents do not classify as hobbyists so it’s not really legal for us to take photo and video of our listings with drones.

Expect further rules and regulations as drones grow in popularity – think safety & privacy.


$99 and up

3D


www.matterport.com

http://www.matterport.com/

Shooting Tips1) Use a tripod or other stabilizer - No matter how steady you

think you are, just the natural movement of your body will create some vibration.

2) Turn on every available light if you are shooting inside. Avoid shooting for a length of time toward a window or anything that will reflect.

3) Write a script, even if you think you don’t need one. Scripts will keep you on track and give a bit of confidence.

4) Speak louder and slower than you normally would – not to the point of silliness, but enough so you are easily understood.

5) Keep it short. If you don’t capture the viewer in the first ten seconds, you will lose them. No longer than 2 minutes whenever possible.

6) Practice. Laugh at yourself. Do it again.


Editing

There are many options when it comes to editing your video. Consider trying the editing tools on YouTube.com if you are planning to upload there already. For beginner video editing, I would go with iMovie (Apple) or Windows Movie Maker (Windows).


http://windows.microsoft.com/en-US/windows-live/movie-maker-get-started

http://windows.microsoft.com/en-US/windows-live/movie-maker-get-started

Advanced Editing Tools


Video + Photo Apps

There are apps that make it super easy for you to combine photos and video clips into one video –complete with your information, music and more.

https://videolicious.com

http://animoto.com


https://videolicious.com/

http://animoto.com/

Equipment, Shooting, Editing

1. Yes, they even make tripods for your cell phone

2. Things to try: Go Pro camera, drone, 3D

3. Tripod, lights, script, louder, shorter & have fun

4. Try iMovie, Windows Movie Maker or YouTube first before spending the big bucks. The better your recording, the less editing you will need.


YouTube Channels(c) Stefanie Hahn & Chris Beadling | All Rights Reserved | www.StefanieHahn.net | December 2014 | #TP14 #YouTubeBeast | @sahahn @chrisbeadling

YouTube ChannelsCreating a YouTube channel is easier than you think. Remember that YouTube is owned by Google, so those of you that have a Gmail address can jump right in … start here:

Login to your Gmail and go to www.youtube.com

You need your OWN YouTube channel. All of your videos should be uploaded here and embedded or shared from your channel. Make sure you have all of your company & marketing information – same rules apply.


http://www.youtube.com/

Do I Already Have One?


If you are not sure … go to www.youtube.com/channel_switcher(make sure you are logged into your Gmail) and you should see if you have a channel(s) already set up.

http://www.youtube.com/channel_switcher

Your Own YouTube Trailer


YouTube allows you to record a channel trailer so you can speak directly to your viewers.

YouTube Channels


Just to give you an idea … of what a channel looks like here. Add your photo, your background photo and even record a “welcome to my channel” video for visitors.

Two Stops To Make


First, go here, to About and fill in your information …

Click on the Creator Studio to work on your channel settings. This is located at the top right – just click on your photo icon.

YouTube Audio Library & Editor


YouTube Channel Setup

1. You probably already have a channel – even if you are not using it yet.

2. Fill in your About section, add photos and then go to the Creator Studio for more channel settings.

3. Try the YouTube video editor!


8 Content Ideas


Seller Two Questions

Sure, you could parrot your listing description and film the house room-by-room, but I would encourage you to be bolder than that; try something different.

Ask your sellers two questions: (1) What attracted you to this neighborhood and (2) What will you miss most when you move?

If your sellers do not wish to be on video, but will still answer the questions, you might be able to record their answers while filming their favorite part of the house or what they love about the neighborhood.


Seller Driven


Who loves their home MORE than the seller?

Take advantage of this and get them on video. Make the buyer fall in love with the home before they even see it.

Coldwell Banker announced at it’s Generation Blue conference this year that it will allow sellers to upload content – photos, videos and text to their listings in 2015. The content must be approved by the listing agent first, but it’s coming ...

Community Info

Community information – Show off the communities where you work (or wish you worked)

According to an article in Inman News, “86 percent of online house hunters watch videos to learn about a specific community” -Stephen Schweickart, April 11, 2014 > http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/


http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/

Classic Q & A

Classic Question & Answer – This is one of the easiest videos (but probably the most daunting) for real estate agents … think about those questions that you get asked about ALL THE TIME.

Now answer them.

On video.


Vendor TipsVendor tips – Get your favorite loan officer in front of the camera to explain mortgage terms, the process and what’s happening in the market. This can be done with anyone involved in the process that will talk to you on camera for a minute or two.

Mortgage Rep

Insurance Rep

Title/Conveyancing Folks

Home Inspector

Stager

Financial Planner

Appraiser


Market Stats

Market statistics – Answer that famous question, “how is the market”? Get local and you can attack an area a week with statistics and analysis from your MLS reports.


TestimonialsTestimonials – A video testimonial is a powerful public endorsement of your work – these videos are your best marketing pieces.


Profile/About Me

Profile – If you have somehow managed to keep your face out of all the other videos so far, this is the one to showcase you and how you work.


Listing Video

Listing tour – according to Inman News, 70% of homebuyers watch your listing videos.

“Proper staging and quality photography help showcase the property to potential buyers. Use props like a stack of fresh towels by the pool or a glass of wine with a cheese board in the kitchen to tell the story of what it is like to live in the home, and add mapping and point out features that make this home unique. Using video builds excitement and anticipation because it engages through sight and sound. When animated graphics or moving images are combined with the human voice, our brains retain it much longer than text.” - See more at: http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/#sthash.ZLHruw7o.dpuf


http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/#sthash.ZLHruw7o.dpuf

Content Ideas

1. Seller Two Questions

2. Community videos with a twist

3. Classic Q & A

4. Vendor Tips

5. Market Stats

6. Testimonials

7. Agent Profiles

8. Lots of Listing Video ideas – all of which TELL A STORY


Posting for SEO and Sharing


Best Practices when Posting1. Video titles are important – use keywords, but don’t pack.

Keep these informative and interesting.

2. Keep your description SHORT (1 or 2 sentences) and end with a URL to your website. You can fit about 22 words in the description before you will be truncated by search engines.

3. If you want to be your own “related content” – use the same 3 tags on every video. You can even set this up as a default for every time you upload a video. Consider using the tag “video” since YouTube videos show up in Google search.


Best Practices when Posting

4. Include YouTube annotations – these make great call to actions

and are track-able with Google Analytics

5. Sharing is caring. Views matter. So does “Time Watched” which

YouTube will keep track of for you.

6. Other YouTube factors that will help your search engine

optimization: Comments and Likes, Embeds, # of Subscribers,

being added to Favorites and Playlists and Inbound Links


Set Default Tags


Adding Annotations


Go to the Creator Studio to add annotations, Video Manager, Annotations tab

Think calls to action!

Sharing the Link


You also have the option to share the link. Click on any one of the icons OR just copy the link and paste it where you want to share ... You can even start your video at a certain time.

Embed Code


Go to the video you want to share …Click on ShareClick on EmbedCopy this code >>>>>>Paste

Best Practices


1. Don’t pack your titles with keywords2. Use default tags 3. Keep your description short and end with

your website URL4. Don’t wait for people to find your video –

share it everywhere5. Embed on your website so they play on

page

3 … 2 … 1 …

Why video matters

Equipment, shooting and editing

Setting up your channel

More than a house tour …

Posting for SEO and sharing

Whether you decide to DIY your video or hire a company to do these for you – it’s important to know this stuff >>>


Thank You!

Thanks so much for hanging out with us today. We hoped you learned a few things that will make a positive impact on your business in 2015.

Get the slides here:www.stefaniehahn.net

Chris [email protected]@chrisbeadling

Stefanie [email protected]@sahahn


http://www.stefaniehahn.net/

mailto:stefanie@stefanie+hahn.com

Education

Slaying the YouTube Beast - Realtors Triple Play 2014