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Presentation appetizer about the innovation of the library service and the use of the building in Aarhus Public Libraries on the way to the Urban Mediaspace.
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Sketching Library Transformation
October 2011
1
8.500 m2
16.500/27.000 m2
Knud Schulz• Manager of the Main Library in Aarhus more than 20 years• Librarian and a Master degree of Public Management• Member of the client group• Daily work focus – transforming the Main Library to
“Urban Mediaspace” • [email protected]• www.slideshare.net
Knud Schulz Citizens' and Library Services
Aarhus
Key factors in the development of the future society
The Libraries offers:• Knowledge• Innovation• Inclusion/or cohesion of the society
Knud Schulz Citizens' and Library Services
Aarhus
Modern library practice and strategies – means that roles
constantly change
Knud Schulz Citizens' and Library Services
Aarhus
RethinkingDo we need to disintegrate the library before
reconstructing it?
The change in society and the way of living are creating new premises for the need of the library
The identity of the human beings are related to and depending on new ways of communication
The digitalization means informations are in your pocket everywhere
Knud Schulz Citizens' and Library Services
Aarhus
The strategy for changing
• The need for rethinking the library
• The need for a fusion between physical – virtual
• Focus on development• Bringing new skills into the
library• Promoting learning in the
organization• Force users to dismiss the
book as library brand
Knud Schulz Citizens' and Library Services
Aarhus
The library as a space – in the future?
• The building supports the needs of the users
• The building interacts with the surroundings and environment
• The building acts adaptively
Knud Schulz Citizens' and Library Services
Aarhus
The Change
From
Transactions – loans, search etc.
Virtuel Physical
Relations – new services based on facilitating relational communication
Knud Schulz Citizens' and Library Services
Aarhus
Knud Schulz Citizens' and Library Services
Aarhus
Transformation Lab
• The entrance – the former place for controlling the users
• 2-300 m2• New projects every 5-6 month• Bringing the traditional work
fields of the library into the LAB• Developing new support of the
users – depending on the room, the media, the connectivity and the competencies
Knud Schulz Citizens' and Library Services
Aarhus
FictionLAB
NewsLAB
MusicLAB
ExhibitionLAB
DemocracyLAB
The Square
Knud Schulz Citizens' and Library Services
Aarhus
LiteratureLAB
Knud Schulz Citizens' and Library Services
Aarhus
iFloor – interactivity between people
• Social interactivity in the library space
• User to user to staff• Interactivity depends on
the body • communication through
– Mobile– SMS– PC
• Informal - Competition• Funny
Knud Schulz Citizens' and Library Services
Aarhus
Why the Children’s Interactive Library??
The Children’s library 2005
Children’s Interactive Library
Focus on using the body as
tool
Interaction
people/media/technology
Prototyping through user
involvement
New approach to
collaborative search
Knud Schulz Citizens' and Library Services
Aarhus
Children’s participation • Users• Design sessions• Metaphorical
starting points• Etnoraids
Knud Schulz Citizens' and Library Services
Aarhus
Subject Browsing - Story Surfer
Knud Schulz Citizens' and Library Services
Aarhus
Interaction at the Table
Knud Schulz Citizens' and Library Services
Aarhus
NewsLAB
Knud Schulz Citizens' and Library Services
Aarhus
Robots
• Eye catcher• Social interactivity• Communication inside
and outside the library• Interactivity• Learning
communication
Knud Schulz Citizens' and Library Services
Aarhus
Knud Schulz Citizens' and Library Services
Aarhus
Teknomorfose - ExhibitionLAB
Knud Schulz Citizens' and Library Services
Aarhus
The Square
Knud Schulz Citizens' and Library Services
Aarhus
Knud Schulz Citizens' and Library Services
Aarhus
User driven innovation
Unleash the Users
Mobile ProbesTarget: knowledge about users.
Develop a new digital and mobile based user
involvement platform. Research people’s
lives and inspire to new products or services.
Method: Access to users’ daily life
Send out questions and tasks to participants’
mobile phones. Answers and pictures by
MMS or text messages.
Results: Clues for new library services
Innovation of programmes for families
Opportunity to target library services and
media collection (learn, listen/play music)
Knowledge of tweens priorities – also
regarding staff!
Personas
User involvement citizen’s panel, focal groups, advisory board, think-tank
Children’s labChildren btw 9-14, staff, consultants
Working groups10 different departments of the city, advisors, architects, foundation
Development projectsCitizens, network, staff, stakeholders, international partners
User involvement
Users, citizens, network
Mindspot- young people, arts and events
Target: to be an important
cultural factor for young people
outside the library
Activities:
e.g. Mindspot live in the shopping
center. Up-coming bands apply,
get chosen and get to play in the
shopping center..a.m.o.
Actors: New partnerships, music
festivals and shopping centers
Out of the Box- libraries in innovative partnerships
Questions:
how can partnerships innovate libraries
how do we cooperate
how do we create dynamics
Activities: Theater workshops to identify
drivers and barriers for engaging in
cooperative innovation.
Actors: scientists, artists, consultants and
library staff
Target: to develop partnership models that
focuses on cooperation and partnerships as
a strategic tool for innovating the library.
examples
Gaming- Creates network in the gaming environment- Connects players, developers, ordinary users- New ways to display games in the physical library- New comptences for the staff: games are as important as books!!
Experimenting with digital value-adding in physical pace
Innovation next 3 years (before opening)
• Service concepts• User involvement• Partnerships• Competencies• Branding
Urban MediaSpace – in the old library
Knud Schulz Citizens' and Library Services
Aarhus
What is the branding concept of the new Library
• Transform the library brand from building housing books to a building supporting and interacting with userneeds
Knud Schulz Citizens' and Library Services
Aarhus
Knud Schulz Citizens' and Library Services
Aarhus
Rethinking the Physical Library
• ‘Self-service’ the traditional library routines • Support the user needs by using
pervasive technologies • Facilitate the users’s ownership • Redesign the library• Merge the digital and the physical library
Thank you for listening
I’ll look forward to invite you to visit the
new urban space
Knud Schulz Citizens' and Library Services
Aarhus