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Six Sigma Define phase
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Six Sigma
Introduction to Six SigmaSix Sigma is a highly disciplined
process that helps us focus on developing and delivering near-perfect products and services
Six Sigma is statistical measure which indicates standard deviations within customer expectations
Six Sigma promotes greater awareness of customer needs, performance measurement and finally business improvements
Six Sigma Methodologies
D - DefineM - MeasureA - AnalyzeI - ImproveC - Control
D - DefineM - MeasureA - AnalyzeD - DesignV - Verify
DEFINE MEASURE ANALYZE IMPROVECONTROL
Project CTQ
Business Case
Process Mapping
Change Management
No. Description Deliverables Tools
1 Project CTQ - Project Y
Identity an opportunity VOC (Voice of Customer)
Identity an customer
Define CTQ
2 Outline Business Case
Develop team charter Project Milestones
3 Process Mapping Define Project boundaries
SIPOC
STEP 1 – Define Project CTQ The 3 distinct deliverables are
◦ Defining and Opportunity The Opportunity has clear boundaries and measurable goals The opportunity is aligned with business-critical issue or
initiative The customer should feel the improvement Opportunity is divided in two segments
Internal improvement opportunity External improvement opportunity
◦ Identifying the Customer The Customer is the recipient of output from process, product
or service Customer are of 2 types
Internal Customer - They receive the output from a business process like operation team or the service team.
External Customer – They are external to the company like the customer who pays bills, loan borrower etc.
STEP 1 – Define Project CTQ…Contd Define CTQ(Critical to Quality) Parameters
◦ A CTQ is a product, process or service characteristic that satisfies a key customer requirement and /or process requirement.
◦ It is measurable like speed, accuracy, timeliness and cost◦ Some examples of CTQ are opening an account, cost of having
multiple accounts at the bank or wait time to receive the debit card, or patient wait time etc.
◦ The project CTQ has to be translated directly from Voice of customer (VOC) and should be unbaised
◦ The mathematical equation
Y = F(x)
Y = Customer CTQ or something that we need to improve F(x) = An internal process that directly affects the customer
CTQ
Determine the CTQ’sIdentify All Potential Customers
Collect Voice of the customer
Identify Customer CTQ’s
List all potential customers with appropriate segmentation
Decide what to collect and select VOC tools
• Organize all customer data and translate to a specific need• Identify and prioritize CTQ’s for each need.
Identify All Potential Customer◦ Define scope of project clearly defines the boundaries of
process and recipients of output
◦ Segmenting customers (based on profitability, risk, region and complexity) helps to prioritize their needs and expectations
For eg. Improving the turnaround time in radiology department, the patients, doctors and regulators should be treated equally by considering what to improve
VOC of each person should carry the same weight
The project goals and risks should help prioritize what customers to focus during the problem and solution identification stages
Milestone 1 : Determine the CTQ’s…contd
The four tools of VOC collection ◦ Surveys
◦ Focus groups
◦ Interviews
◦ Customer Complaints
If the above information is not available make you manage customer expectation appropriately◦ Select customers carefully
◦ Explain your reason for gathering the information
◦ Clarify your ability to act on the information gathered
◦ Communicate your next steps to the customers
VOC also helps◦ Decide what products and services to offer or eliminate
◦ Identify critical features for new or existing products and services
◦ Make process management a proactive system
◦ Decide where to focus your improvement efforts
◦ Get baseline measure of customer satisfaction through which to measure improvement.
Milestone 2 : Collect Voice of the Customer
Six Sigma tool used to organize and prioritize customer CTQ’s is called customer needs mapping
Milestone 3: Identify the Customer CTQ’s
Voice of the Customer
Service/Quality issue
Customer needs Output Characteristics
What did the customer tell ?
This should be the exact statement that the customer made
What is wrong in the eyes of the customer based on what the customer told is and / or the data collected
The team should agree on exactly what is the root cause of the customer unhappiness
If that is what is wrong, what does the customer need?
-Identify the need, not a solution-Provide clarification-Use measurable terms-Validate the need with the customer
A concise Statement of the customer need as it applies to your product, process or service
-Use measurable terms-Validate the output characteristics with project champion
Customer needs mapping example
Voice of the Customer
Service/Quality issue
Customer needs Output Characteristics
I am confused about how to sign up for online banking
Access to online banking unclear
Customer shows unhappiness
Simplified online sign-up process
Minimize number of steps required to sign up with proper instruction in each step
Identified and selected a central area of improvement
Your customersProject CTQ’s
Summary of STEP 1 – Define the Project CTQ
STEP 2 – Outline the Business case The Five robust components are
◦ Business case An explanation of why project should be pursued
◦ Problem and goal statements A description of the problem or opportunity The project’s objectives should be clear, concise and
presented in measurable terms◦ Project scope
Boundaries of the project/product/service that need improvement
Inscope and outscope well defined◦ Team roles
The resources, expectations and responsibilities are clearly laid out
◦ Financial benefits The expected financial benefits are calculated based on
expected improvements
◦ Problem statements The problem statement is an objective(quatifiable) description
of the pain experienced by the internal/external customers as a result of poorly performing process or service
Poor Problem statement“Our bank customers are angry with us, and they closed
their accounts and moved to other banks “
Improved version of the problem statement“ In the third quarter(when), 20% of the customer closed
the account and moved to other bank(what). The current attrition is up from 6% to 12%(magnitute). This has impacted the operating cash flow.
◦ Goal statements The goal statement should define the team’s targeted
improvements. Since the root cause of the problem is not clear, typically the
goal statement is ver high level and broad Goal statement will be more clear after the analyze phase
Problem and goal statements – Clear and measurable
◦ The Project scope defines the boundaries of the project ie. Start and end points of the process or service that needs improvement
◦ A well defined scope helps reduce the probability of scope creep
Project Scope
◦ Six Sigma project have five types of roles involved in it Project Champion Project Leader (Green belt or Black belt) Key stake holders Core cross-functional team Supplementary team
◦ Having team assigned to six sigma project Helps reduce the project execution timeline There will be more resources available to complete
tasks The probability of rework or errors will be reduced Ensures buy-in from various functional areas
Team Roles
◦ Some six sigma project do not provide significant financial benefits like compliance etc.
◦ Some project do have financial benefits and calculating the approximate value helps prioritize improvement opportunities and creates motivation for the team.
Financial Benefits
A clear defined problem and goal statementClearly understood defect and opportunity
definitionsA need for improvement related to
customer requirements Alignment of the project with business
strategyA manageable project scope Identifiable and measurable impactAdequate resources assigned to the projectAs data driven project
Summary of STEP 2 – Outline the Business case
STEP 3 – A High level Process Map The main benefits of high level process map
Outlines the overall flow of information and material, starting with supplier and ending with customer
Provides a graphical of steps, events and operations and relationships of resources
Helps everyone involved in the project understand how the distinct parts of the company combine to provide a service or product
Tools used are SIPOC – Stands for Supplier, Input, Process, Output and Customer
Benefits of using the SIPOC tool Provides macro overview of the process and interrelation within business Defines the process boundaries
S I P O C
Supplier Input Process Output Customer
SIPOC – An exampleBusiness case focusing in reducing the loan approval
cycle timeS I P O C
Supplier Input Process Output Customer
New or existing client
Sales Representative
Lease Document
Setup account in system
Complete packets
Verification
Prepare final documents
Completed loanApplicationPackage
Prospective borrower
Business needing leases
A High level “as-is” process map of the area being focused should be developed
The graphical representation of the process will ensure all the constituents are in agreement regarding the scope of the project, process and service involved
Clearly defining the customer, the existing process outputs, major process steps, inputs to the process and individuals or entities that supply the inputs will eliminate all the assumptions and ambiguities
Summary of STEP 3 – High level Process Map
Define the customer (Internal or External)Outline the customer’s critical to quality
(CTQ) parameterDevelop a business case – determine the
problem and goal statement, milestones, scope, resources and financial benefits
Define high level as is state of the business process
Gain consensus on the business case and mobilize the required resources.
DEFINE PHASE SUMMARY
Define the customer (Internal or External)Outline the customer’s critical to quality
(CTQ) parameterDevelop a business case – determine the
problem and goal statement, milestones, scope, resources and financial benefits
Define high level as is state of the business process
Gain consensus on the business case and mobilize the required resources.
Application of Six sigma case study – Define Phase Deliverables
Information Project Title : Improving
customer Response Time Champion : Sales Director Internal Leader : Green belt
expert Key Stakeholder : Operations
Manager, Sales Team Location: India Operations
Case Study Business case
Assignment Description Vision : 100% delivery of loan
documents to customer’s expectation date
Problem statement : Currently 30% of the loans are being delivered after the customer’s requested date, this has resulted in $25 million revenue loss.
Objective / Goals : Reduce variation in delivery of funds by 50% within six months
Financials: $ 28 million
CTQ’s and Data Business Issue: Sales are
declining and customer complaints are increasing
Process boundaries In Scope: Loan approval
process Out of scope: Collection
and Disbursement
Support and ResourcesCross Functional Resources
Lending Sales Manager : Outlines customer needs
Lending Sales Rep : provides customer data
Lending Operations Supervisor: Process Expert
Six Sigma : Six Sigma expert Other resources: IT Data Collection
team
1. What is Goal Statement?2. How does collection of VOC help?3. What is the purpose of Process map?4. When do we say we say a process has
achieved Six Sigma ? 5. What is difference DMAIC and DMADV?6. What describes the customers' needs and
their perceptions of your product of service?
Define Phase - QUIZ