ASCD | Spring 2015

School and Leadership BrandingWhat It Means And How To Accomplish It Effectively

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Steven W.

Anderson

Teaching, Learning and Relationship

Evangelist

Author/ASCD Author & Consultant

@web20classroom

http://www.web20classroom.org

Tweet Your Thoughts Today Using The Hashtag: #ASCDBranding

Resources, Resources, Resourceshttp://bit.ly/ascdbranding

When I Hear Social Media I think…

I currently use social media…

http://pennystocks.la/internet-in-real-time/

Who Is Using Social Media?

✤ According to a 2014 Pew Internet Survey…

✤ 74% Of All Internet Users

✤ Age, Education Level, Annual Household Income or

Urbanity had no discernible difference in use.

http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx

It’s Not Just Teenagers…

✤ The next highest use amongst all subgroups is Latinos.

✤ 68% use Social Media of some kind.

✤ Percentages are slightly higher among native born and English

dominate speakers.

✤ Other Interesting Facts

✤ Spanish Dominate Speakers: 61%

✤ Ages 50-64: 55%

What Could They Possible Say?

✤ 132 Million Americans (or 42% of the entire US

population) log into Facebook everyday.

✤ 52.7 Million Americans use Twitter everyday sending

500 Million tweets.

✤ 25.6 Million Pinterest users with 2.5 Billion monthly

page views. (21% of all U.S. Internet Users)

http://expandedramblings.com/index.php/

Mobile Rules

✤ 40% of all mobile phone owners access a social

network at least once per day on the mobile device.

✤ Age, race, ethnicity or socioeconomic status does not

factor in.

✤ Population with accessing social networks on mobile

devices the most is Hispanics.

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Turn and Talk-What’s Surprising To You?

What About Branding Our Schools and Districts?

What About Keeping In Touch With Our Communities?

Things To Consider…

School/District Branded Accounts

Personal Branded Accounts

What’s In A Name? How easy are you to find?

Tell The World Who You AreA little information goes a long way.

What do you want to do with this account? What do you hope to accomplish?

What do you want to communicate?

Who Will Be In Charge? Will just one person post? Multiple staff? Students? Parents?

How Will You Register? Using Your Own Account vs. A “Fake” Account

Will you follow or like anyone? Do you have to?

How Often Will You Participate?Lurking vs. Engaging

What Guidelines Are In Place? http://www.edutopia.org/blog/social-media-guidelines-steven-anderson

Sell YourselfPromote, promote, promote

Turn and Talk-What’s Missing?

Ideas For Use…

Making The Largest Impact

Guilford Schools Facebook Pagehttps://www.facebook.com/guilfordcountyschools

Baltimore City Schools-Northwest Middle #49https://www.facebook.com/northeastmiddleschoolcougars

Facebook Groups For Schoolshttps://www.facebook.com/about/groups/schools

Elementary Twitter Feed-Diggs-Latham ES-WSFCShttps://twitter.com/diggslatham

Middle School Administrator Twitter Feed-Wiley Magnet Middle School

Principal, Sean Gaillard

https://twitter.com/smgaillard

High School Twitter Feed-Carrboro High Schoolhttps://twitter.com/CHSJaguars

Superintendent Twitter https://twitter.com/pammoran

District YouTube Channelhttp://www.youtube.com/user/WakeCountySchools

Collier County Schools You Tubehttps://www.youtube.com/user/CollierSchools/videos

School Instagram Accounthttp://instagram.com/teamanastasis

DC Public Schools Pinterest Accounthttp://www.pinterest.com/dcpsclassrooms/

District Pinterest Accounthttp://www.pinterest.com/apsupdate/

The Relevant Educatorhttp://bit.ly/relevanteducator

The Tech-Savvy Administratorhttp://bit.ly/techsavvyadmin

Resources, Resources, Resourceshttp://bit.ly/ascdbranding

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Keep In Touch

✤ Steven W. Anderson

✤ steven.anderson@web20classroom.org

✤ @web20classroom

✤ about.me/steven.anderson