SEO Goals & Objectives 2-Quarter 2012

SEO Project Plan

SEO Goals & Objectives:1 Quarter (Some objectives not accomplished)

• Create Benchmark SEO reporting – adjust to CoreMetric standards.• Create 15 Targeted Link campaigns for Off-site/On-site Content.• Create 25 Targeted Link campaigns for off-site/on-site content.

2 Quarter (Some objectives not accomplished)

• Expand content and expand keywords based off Analytics.• Begin social media and sharing content to drive natural links.• Increase Quarter 1 natural traffic by 20%.• Create 25 Targeted Link campaigns for off-site/on-site content.• Create 10 original and extensive pieces of content for on-site use.

New Goals 2 Quarter

• Resolve the high level identified SEO basic issues, in terms of functionality/technical development.• Develop a Content Strategy.• Develop the Site Spec A/B Testing.• Develop a new form page, Reduce the info and optimize it in 4 steps.• Create daily/weekly tasks for SEO projects for the entire team.• Improve call to action at the homepage and work in the eye path design to make it user friendly.• Develop a new structural/architectural proposal for the articles page.• Develop Link Building campaigns (Off-site content). • Develop the Mobile Version of the site.

SEO Project Plan Divided in 4 Areas

SEO High Level Priorities, Maintenance and Projects

 SEO Content Strategy

Link Building & Offsite Campaigns

CMS Development & Technical Ideas/Strategies

The SEO Project Plan can be divided in 4 main areas to be developed simultaneously in the next 6 months.

SEO High Level Priorities, Maintenance and ProjectsAnalysis & Research

SEO Research (Self-feeding) Keyword ResearchCompetitive Analysis Site Analysis (Site-Spec)SEO Stats Analytics: Google Analytics - Bing Webmaster Tools - Coremetrics

High Level SEO Priorities & Projects

ArchitectureImportant broken links Unnecessary redirectionOrphaned pages

Indexing & Crawling

Canonical Tags Site wideNoindex follow and nofollow301 redirects & robots.txtServer errors

Duplicate content & On page SEO Repeated text, pagination, parameter based, dupe/missing titles, h1s,Physical Address

Other projects

XML Site MapRe-structured navigation User/SEO friendlyForm Page (4 Steps Idea)Site Architecture – Internal Linking

Accessibility Meta Tags Site wideProper Keyword TargetingFormatting Content Internal Pages optimizationEye Path Strategy/Call to Action BannerSocial Network Engagements / Third Party Strategy

Research

SEO Research Why do we need it?

Having time on a daily basis to consistently read about updated events in the SEO world, important news and topics related to the industry can improve the SEO knowledge of the entire team.

Immediate Solutions :

Daily Task:

Each member can take 20 minutes on his/her daily duties to read about: SEO/Google Events.SEO new trends.Keywords Research.

New Ways to search for topics and adding those in the topic template.

Bi-Weekly Task:

Idea to propose a new initiative to make a bi/weekly tech-training meeting, so every team member can explain and present a specific topic that has read to the entire team twice a month.

Top Ten Sources:Top Ten Sources:

www.searchengineland.comwww.seobook.comwww.seroundtable.comwww.searchenginejournal.comwww.seomoz.comwww.seochat.comwww.searchenginewatch.comwww.seobythesea.comwww.portent.comwww.seo.alltop.com

Participation:All team members.

Approx. time:

Daily/Bi-Weekly Basics – Create a task for each team member.

SEO Content Strategy Objective for Content Strategy

Planning, creating, optimizing, promoting article content to target specific audiences. This can be achieved with a user friendly structure.

Priority Maintenance for the Content

Remove external links.Meta tags site wide. Add internal linking (vertical, horizontal)Optimizing content pages. CTA engagements. Direct bookmarking traffic .Images sizes.Weekly topics brainstorm tasks .

Keywords TargetingLong tail keywords, brand terms research

Adding new architecture for article page

Social network buttons, modules (latest articles for link building). Images displayed next to the article title.

Overall Content StrategyWhy do we need it?SEO and content strategy intersect in more ways than optimizing web pages with keywords.

Currently, the way we are displaying our content in our blogs reduces traffic and wastes efforts in writing articles meant to be indexed.

See our MCN examples:

SEO Content StrategyWe want to implement a new architecture and concept for the article pages. It consists in creating 3 Pages named “Parent pages”, which will involve a new and different concept of how the articles are going to be displayed. These pages are the ones we want to rank and market in terms of SEO.

This can be achieved through setting up 3 specific categories for each parent page. All our content will fall in one of those 3 categories.

Example:Finance Educational Advices – Pay day loans - Brand Term (Personal finances, Medical or Family Finances )

SEO Advantages :The Latest Articles modules will help the internal linking strategy.Activation of social media buttons for user engagement will help the link building strategy.The use of images next to titles for a more attractive design concept .Will improve navigation of entire site.

SEO Content Strategy

Link Building Campaigns Strategies

o Info graphics Campaigns o Articles Engagements o Content-Based Link Building Strategieso Press Releases and PRo Links from Pages Without Editorial Controlo Search Terms, Phrases, and Advanced Query Parameterso Asking for a link, Templates Emailso Widget development o Social media campaigns o Purchasing links

CMS development & Technical Ideas/Strategies

o Content Architecture Pageo JavaScript Solutions for User Friendly Navigationo Site Spec Development Proposalso Schema.orgo Re-Design Entire Site (Design ideas/solutions)o Drupal plugins, widgets