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Getting started with SEO to achieve your business goals
By Andrew Japar
SEO IN A NUTSHELL
Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines by specific keywords.
What is Search Engine Optimization ?
Content
Web Design
Keyword Research Sitemap Optimisation
Website Ranking
Conversion Rate Optimisation
Feedback
Link Building
Software Development
WHY SEO MATTERS ?
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
SEO, the future or just marketing trend
70%Over
of traffic is organic versus less than 30%
as paid traffic 51%of traffic is driven
by SEO
5Over
searches per day
Billion
90%Over
of people do not go past the first page of
search result
Source: digitalmarketingphiliphines.com
BLOG/FORUMS
LINK BUILDING
META DESCRIPTION
KEYWORD DENSITY
TYPE OF SEOType of search engine success factors
SEO
OFF PAGEON PAGE
HTML & TITLE TAGS
CONTENT ARTICLES
SOCIAL MEDIA
GOOGLE HATE LOW QUALITY CONTENTWhat is low quality content ?
FREE CONTENT
INEFFECTIVELY WRITEN CONTENT
INADEQUATELY RESEARCHED CONTENT
COPY CONTENT
THIN CONTENT
SPUN CONTENT
Content written for content's purpose that is of no genuine worth to site guests.
Content that can be discovered somewhere else (counting all alone site at times).
Content that contains real blunders or is shallow in substance.
Content offered uninhibitedly to use on your site.
Content that is of inadequate length to give esteem.
Unoriginal content that has changed rendition of other content.
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EXAMPLE OF LOCAL SEOSEO, the future or just marketing trend
WORDS
TOP KEYWORD IN 2016SEO, the future or just marketing trend
define how your target customers will search for your business.
Landing pages are your home page and some specific internal pages.
HOW TO DO KEYWORD RESEARCHSEO, the future or just marketing trend
main product of hologram Indonesia is “projection film” and “hologram”, so we want customer to search “hologram di Indonesia” and ”projection film di Indonesia”.
HOW TO DO KEYWORD RESEARCHSEO, the future or just marketing trend
hologram indonesia
hologram di indonesia
3d hologram indonesia
holographic indonesia
jual lumiglass
Here are the tools: adwords.google.com www.bing.com/toolbox/keywords
HOW TO DO KEYWORD RESEARCHSEO, the future or just marketing trend
HOW TO DO KEYWORD RESEARCHSEO, the future or just marketing trend
HOW TO DO KEYWORD RESEARCHSEO, the future or just marketing trend
google rules to be the 1st
https://www.google.com/webmasters/tools/dashboard
GOOGLE WEBMASTER
https://www.google.co.id/business
GOOGLE MY BUSINESS
Create google plus account will improve your presence by google
GOOGLE PLUS & REVIEW
SEO BEST PRACTICE
If your domain name exactly matches your keywords Google places a relevancy bonus on your site. (ex: hologramindonesia.com ranks easily for both hologram di indonesia and hologram indonesia).
If you are going to be working in competitive fields, or if you will have large sites, you may want to use a different domain for each different language you are targeting.
Domain name will have great impact on your keyword
PICKING DOMAIN NAME
Create google plus account will improve your presence by google
TITLE & META DESCRIPTION
Page Title
Meta Description
Original content will help your website to improve SEO
BLOG & ORIGINAL CONTENT
Website with blogs get
55%more SEO traffic than websites that do not
CONTENT IS KING
RESPONSIVE DESIGN
BLOG LINKING
Original content will achieve better result because google know if you copy.
Responsive design will make user more comfortable to open the site in mobile.
Don’t forget to add linking and suggestion to another blog.
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EDUCATIONAL CONTENTCreate educational insight related to your product then add 20% for sales word.
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Proper image description will improve your presence by google
IMAGE DESCRIPTION
SOCIAL MEDIA & BACKLINKSEO, the future or just marketing trend
REFERRAL LINK IN & OUT
SOCIAL MEDIA PROFILES
HUMANISE ALGORITHM
You can link your social media like facebook, twitter, instagram, kaskus or other blog/forum to increase good quality backlink.
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results.
Google is slowly humanise their algorithm, therefore if the content is very helpful based on human, so google will accept.
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THANK YOUThanks to SGU BA Department for having me
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