Search-Engine Optimization Case Study: A Hebrew Ulpan

The Problem

The company, one of the leading Hebrew-language schools in Israel, had not optimized its website by taking

actions including the use of keyword optimization, the installation of appropriate sitemaps, and the production

of quality blog content.

The Cline Group’s Actions

• Keyword research resulted in over 250 keyword targets

• Performed on-page optimization based on keyword research

• Addressed website technical issues including sitemaps and usability issues

• Wrote blog posts for additional keyword targeting and site enlargement

The Results

A sample of the changes in the website’s rankings in Google search-results:

Keyword Monthly Searches Beginning Rank Five Months Later

ulpan in tel aviv 1600 5 1

ulpan tel aviv 1600 5 1

tel aviv ulpan 1600 7 1

biblical ulpan 46 4 2

hebrew lessons 4400 7 3

hebrew ulpan tel aviv 46 4 3

learning hebrew 33100 18 6

learn hebrew 27100 12 7

study hebrew 5400 15 7

hebrew learning online 880 25 8

Overall organic (non-paid) search-engine traffic results based on month periods:

Search Engine Pre-SEO 5 months later % Change

All Search Engines 2349 2946 25.4%

Google 2195 2720 23.9%

Bing 60 74 23.3%

Yahoo 69 66 4.4%