Sell Lines & MarketingBy Benny Swan & Con

Sell Lines

Sell Lines are conventions of magazines which will get people wanting to buy it! An example of this is a buzzword. Like in this Top Gear magazine the main sell line is ‘New Veyron’ which is a

buzz word as this is because it is a world famous car which many people would like to read about. It attracts the audiences

and sells the magazine.

Marketing Marketing of magazines techniques from Social Media promotion to

special events. The magazine industry is huge, staying afloat in the market is important, especially if the magazine hopes to generate profit for its editors and writers. There are many ways to market a magazine, especially in today's Internet age. For example, use of special occasions such as on this Billboard magazine cover showing that Bruno Mars has a new album, ‘swagger’ and found freedom. This attracts the audience to

find out what they all are and how they are new.

Buzzwords

Use of buzz words such as ‘Exclusive’ catch the eye.

Are words which grab the audiences attention and make them want to read

it.

The word ‘free’ attracts people as there is a possibility they could earn something!

‘Up Next’ is showing that there is more to come inside

‘Person of the Year’ gives people an insight into what’s inside.

Sell Lines

CalloutsAre samples of text which are aimed to call out to

a reader

Iron Man 3 is the callout as it is aiming to get to the audience

Summer Music Special is one callout as it wants people to know about it

These quotations call out to the audience as it tries to get them interested

The name ‘Schoolboy Q’ is the callout here as people who know him should be attracted to this magazine

‘Spider-Man 3’ is the callout as it targets those who are interested in the film

Sell Lines

Social MediaMarketing

Advertising and promoting through the internet

Here we see that Billboard magazine has posted on Facebook to promote it’s latest magazine featuring Nicki Minaj. The post features a link to the website and a brief quote from Nicki to make viewers want to read on. Virtually all of Billboards 3 million likers on Facebook would see this post, this makes it hugely successful at marketing the magazine.

Here is Rolling Stone Magazine’s twitter feed. It also has links to articles on its website to market it and promote it to its own four million followers.

Special EventsMarketing

A magazine event or party to mark special issues or issue markers.

Time Magazine on the 10th anniversary of 9/11 made a unique front cover to mark the occasion, this could be considered marketing the magazine and the event.

Rolling Stone Magazine released this special cover, controversially, of the Boston Bomber in April to mark the first anniversary since the bombing.