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@michael_smit
Selected Thoughts on Modern Discovery and Access
Mike Smit
School of Informa3on Management Faculty of Management
@michael_smit
• What does discovery and access mean to Jill Q. Public?
@michael_smit
Google has set our discovery expecta<ons
• Single star3ng point • Usability • Query-‐driven informa3on seeking • Personaliza3on
@michael_smit
Single star<ng point
• 84% of online informa3on seekers began their search using a web search engine (DeRosa et al., 2011)
• 91% of adult search engine users reported that they “always” or “almost always” found the informa3on they were looking for using search engines (Purcell, Brenner & Rainie, 2012)
@michael_smit
But…
• Lots of content is not indexed by Google! – “Deep Web”
@michael_smit
Usability
• The single textbox search • More importantly: deep understanding of how users interact with the web.
@michael_smit
Query-‐driven Informa<on Seeking
@michael_smit
Person
aliza<
on
@michael_smit
So, are public informa<on resources present where people are looking?
!
Nope.
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Hiding the good stuff!
!
@michael_smit
Public Libraries and Search Engines
• Zoe Dickinson’s thesis work • RQ1: What factors mo3vate libraries to address search engine visibility issues?
• RQ2: What barriers stand between Canadian public library informa3on resources and search engine visibility?
!
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What about LAC?
@michael_smit
Bridging the Gap
• Should I be able to Google Documentary Heritage?
• My answer? Yes. Yours?
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Benefits of Peninsular Life
• Increased relevance • Easier to access than an island, and thus more traffic
• S3ll dis3nct from the main landmass • Affords some control over access
@michael_smit
Benefits of Peninsular Life
• Increased relevance • Easier to access than an island, and thus more traffic
• S3ll dis3nct from the main landmass • Affords some control over access
@michael_smit
Things to Watch in Discovery & Access
Importance of Place
@michael_smit
There is no subs<tute for human aYen<on
But some3mes we have too much data and not enough humans!
Google’s Knowledge Graph
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Cogni<ve Compu<ng
Historic Flood Database: A Big Data Approach
• Automa3cally processing newspaper ar3cles to produce open datasets describing geo-‐located floods in Nova Sco3a.
• Visual interface
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Increased Demand for Summarized Informa<on
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Growth of Raw Data
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Skills Gap
• Predicted for US in 2018 by McKinsey Global Ins3tute
Posi%ons:(465k(
Workforce:(300k(
Deep$Analy*cs$Skills$
Posi%ons:(4m(
Workforce:(2.5m(
Deep$Analy*cs$Skills$ Data1savvy$
Data Literacy
• The ability to create, comprehend, and communicate data.
• The ability to collect, manage, evaluate, and apply data, in a cri3cal manner.
• Spans disciplines, sectors, universi3es, …
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Image Credits (1)
• hnp://www.scien3ficamerican.com/media/inline/blog/Image/wisdom.jpg • hnp://rudyloans.com/wp-‐content/uploads/2013/11/Arrow-‐Up-‐4.jpg • hnp://www.mrwallpaper.com/cat-‐and-‐dog-‐cuddle-‐wallpaper/ • hnp://ponermore.wikia.com/wiki/Category:Gryffindor • hnp://ponermore.wikia.com/wiki/File:Slytherin_mark.png • hnp://daverobertsfilm.wordpress.com/2011/02/02/media-‐studies-‐key-‐debates/ • hnp://www.themobilityresource.com/wearable-‐technology-‐and-‐how-‐it-‐affects-‐
people-‐with-‐disabili3es/ • Original source unknown; available • hnp://adpaascu.wordpress.com/tag/global-‐ci3zens/ • hnps://www.torproject.org/ • hnp://www.gnupg.org/ • hnp://www.iden3tyfinder.com/
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@michael_smit
Image Credits (2)
• hnp://www.gartner.com/technology/research/hype-‐cycles/ • hnp://blog.udacity.com/2013/07/new-‐course-‐design-‐of-‐everyday-‐things.html • Screenshot from hnp://pennystocks.la/internet-‐in-‐real-‐3me/ • hnp://www.officeimaging.com/ • hnp://www.clipartbest.com/gradua3on-‐caps-‐clip-‐art • Cost per GB from hnp://www.mkomo.com/cost-‐per-‐gigabyte-‐update • Images on slides 47, 57, 58 are © Mike Smit, 2014. • Slide 35: screenshot of personal laptop & cell phone • Slide 37: Vancouver Archives, hnp://searcharchives.vancouver.ca/power-‐lines-‐
and-‐suppor3ng-‐structure-‐in-‐lane-‐west-‐of-‐main-‐street-‐at-‐pender-‐street • Slide 43: Screenshot of Watson User Modeling. Made from my own copy of their
demo applica3on, but also available publicly at hnp://watson-‐um-‐demo.mybluemix.net/
44
@michael_smit
Image Credits (3)
• All graphs were created for the purpose of this presenta3on • Logos on slide 38 are from the respec3ve websites • Images on slide 39:
– Bonom lew: Thalmic Labs via TechCrunch hnp://techcrunch.com/2013/06/05/thalmic-‐labs-‐raises-‐14-‐5m-‐to-‐make-‐the-‐myo-‐armband-‐the-‐next-‐big-‐thing-‐in-‐gesture-‐control/
– Top lew: Apple.com – Top right: fitbit.com – Bonom right: hnps://www.google.ca/glass/start/
• Slide 41: hnp://www.geekwire.com/2013/ibm-‐takes-‐watson-‐cloud/
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