School Survival GuideCompany: snAPP

LogoWe created this logo because we thought it showed the idea that it can be fun and a bit of a joke, we liked the fact that it made it sound like it was a challenging idea as well as being something fun and interactive. we felt that it didn’t come across as being a chore and so was an easy way of creating something educational.

Who

It affects students, teachers and parents, as all three have the goal of the student succeeding in school.

What When Where WhyThis is aimed at students between the ages of 11 and 18, this a very key time in childhood as you have to make some very big decisions.

This can be used both at home and at school. It can be used for solo revision as well as revising within a group situation.

As teenages we are very aware of all the stress that we are faced with, in regards to exams, this will minimise stress and help with work.

It allows children to learn key ways of revising,lets them play games, revise and follow advice on healthy snack options, it has a wide range of ideas that work for all children.

Problem

Many students have the problem of struggling to balance school work, family life and social life together. In a survey targeted at secondary school and sixth form students, results proved that 97% of people in every class found it difficult to cope with balancing everything together. This is where we

come in!

QuestionWhat would be the most beneficial idea to help students our age as well as their parents?

We came up with the idea of a “School Survival” app.

Mini Elevator Pitch

We want to create an app designed for young people who are currently doing exams and tests (specifically targeted at secondary school students). The idea would be to give useful tips for revision as well as nutritional ideas for food. We want to relieve them of all the stress they are under and help them do well in their tests.

Key insight statement

We want to try and reduce the amount of stress and pressure place on teenages, we aim to do this by giving useful tips and ideas to help reduce stress levels and stop people panicking about tests and up and coming exams.

Competitors or Alternative Solutions(That already exist in the market)Surviving high school, however it is more of a virtual world app, that lets the customer become a character. Our app is slightly different as we have more relatable scenarios, and have more specific solutions. This app is 0.99 on the app store.

User Experience

We asked members of our family to test our app:

“I really liked the easy tips that you provided, they were very simple but effective”

Ava, 12

User experience

We asked members of our family to test our app:

“The website links are a very good idea as they allow for a source of secondary advice, they let you see what other websites offer as an effective method of revision.”

Georgia, 17

We asked members of our family to test our app:“The nutritional tips and ideas were very good, they were a healthy alternative to sugary snacks, this is ideal for young people who need to keep a balanced diet, and teaches kids household chores.”

Anj, 46

User Experience

MVP User & Feature Chosen

Flow of App

We wanted the app to be easy and simple to use, but effective when it came to problem solving for the users.

Mock-up Here are the welcome pages.

You can flick through and choose where to go!

Mock-up Here are some tips that teachers

advise students - including food and revision!

Mock-up

Mock-up

Feasibility

This would be a very easy app to make happen, this is because we are young people ourselves and so we know how it feels to be under the pressure. We think this is a manageable goal because we have fully planned all of the ideas and thoughts about this app idea.

Business Payments

We want to make this a free app because we think that it would be a good idea if the government invested in the making of this, we think this because the idea would benefit them because it would show that they were trying to improve test

results, as well as helping change education.

Customer Pledges

We plan on updating certain areas of the app every year, this would ensure that new tricks could be added, as well as the changes in exam structure could be edited to facilitate for when the new I-levels come into play.

Business Case

We have decided to make this a free app for all our consumers, we have decided to do this because we feel that this would be a good investment for the government because it would show they were concerned with the education system. We think that the idea would be to make it free so as to encourage people to use our app.

Marketing Strategy

We want to try and publicise this through schools, youth centres and even by putting it in local newsletters, this would help show parents that this app is a good idea as well as being very educational.

Wildcard

snAPP’s wildcard is the advice column which is free to all users who want help from other people. It is where someone can talk about their scenario that they do not know how to deal with, and other users can reply with advice. The chats will be monitored at all times so no cyber bullying or inappropriate language is used.

Thank you!